Prime Line Packaging Case Study: 843% Sales Growth Across 4 New Marketplaces

843% sales growth, four new marketplaces, zero new warehouses

Prime Line Packaging is a third-generation, family-owned business with more than 60 years in custom-printed and designed packaging. When the team expanded from custom-branded retail packaging into unbranded bags and boxes, they used Listing Mirror and Amazon Multi-Channel Fulfillment (MCF) to list and fulfill across new marketplaces—without adding fulfillment operations of their own.

843%Overall sales increase

4New marketplaces launched

60+Years in the packaging business

2018Onboarded with Listing Mirror

A family legacy, and a new product line

Based in South Plainfield, New Jersey, Prime Line Packaging has spent three generations building sourcing relationships that let it deliver quality packaging at competitive prices, with quality experts in each factory holding products to the company’s standard. Zeke Abraham, Vice President, carries on that legacy.

For most of its history the company focused on custom-branded retail packaging. As market needs shifted, Abraham saw an opportunity to sell the same quality shopping bags and shipping materials unbranded, and began testing them on Amazon. The response was strong, so the range widened—unbranded bags, boxes, and a reusable canvas and cotton tote collection aimed at customers looking for eco-friendly options.

Growth created a familiar problem. Selling the new line beyond Amazon meant listing the same catalog on several marketplaces and then fulfilling orders from each of them, and the team wanted to spend its time on sourcing and pricing rather than on running a fulfillment operation.

The solution: list everywhere, fulfill from one place

Prime Line Packaging onboarded with Listing Mirror in October 2018 and paired it with Amazon Multi-Channel Fulfillment. Listing Mirror pushes one catalog out to every channel—Amazon, Etsy, Shopify, and more—keeps inventory in sync so the same stock is never sold twice, and routes incoming orders to MCF for pick, pack, and ship. Tracking flows back to the originating marketplace automatically.

The result is a multichannel business that runs on a single inventory pool and a single fulfillment provider, which is what made expanding into four new marketplaces practical for a team that would rather source better products than manage warehouses.

“Listing Mirror and MCF are a great combination for managing our multi-channel ecommerce business. From product listing to order fulfillment, these services completely simplified our operations so that we can expand into new marketplaces and grow our business with ease. With the Listing Mirror integration for MCF, we can sync our inventory across our sales channels and get reliable order fulfillment for our customers.”

Zeke Abraham, Vice President, Prime Line Packaging

The results

📈

843% sales increase

Distributing inventory across marketplaces with Listing Mirror and MCF drove an 843% overall increase in sales.

🏪

Four new marketplaces

The same catalog now sells across four additional channels, with more expansion on the roadmap.

🚚

Automated fulfillment

Orders from every channel are fulfilled through MCF, so the team never touches a package or a tracking number.

📦

Synced inventory

One inventory pool feeds every marketplace, which keeps stock accurate and prevents overselling.

⏳

Time back for the business

With listing and fulfillment automated, the team focuses on sourcing and pricing instead of operations.

♻

Room for new lines

New products—including the reusable tote collection—can launch across channels as fast as they can be sourced.

Expand your catalog the same way

Listing Mirror creates and maintains your listings across Amazon, Walmart, eBay, Etsy, Shopify, TikTok Shop, and more, keeps one inventory pool accurate across all of them, and hands orders to Amazon MCF for fulfillment. Talk to us about your catalog, or create an account and start connecting channels.

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Results and quotes reported by Amazon Supply Chain. Read the original case study on supplychain.amazon.com.

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