JMFA Case Study: 80% Lower Fulfillment Costs Across 6 Sales Channels

Lower fulfillment costs, faster delivery, and room to expand

JMFA Ltd. sells innovative footwear, accessories, and sporting goods sourced from small European manufacturers. As the business grew past 100,000 orders a month, its third-party logistics providers became too slow and too expensive. By moving fulfillment to Amazon Multi-Channel Fulfillment (MCF) and connecting every sales channel with Listing Mirror, JMFA cut fulfillment costs by 80% and now delivers orders in 1.4 days on average.

80%Reduction in fulfillment costs

46%Faster delivery — 1.4 days on average

100KOrders fulfilled per month

6Sales channels across 14 countries

The challenge: running worldwide operations on razor-thin margins

Michal Aleksandrowicz founded JMFA Ltd. in 2015, and what started as a side project with a single Amazon store became a full-time business with a team of ten across Europe and the Philippines. The catalog grew to roughly 3,000 products—shoe care and accessories, toys, and sporting equipment—much of it sourced from private-label owners he knows personally, including Kaps, the brand his father started more than 20 years ago.

European shoppers buy across borders and across marketplaces, so growth meant selling in more places at once. JMFA was already using Pan-European FBA for its Amazon orders, but expanding off Amazon required a third-party logistics partner that could keep up. The 3PLs the company worked with first were too slow and too expensive for a business whose average order value is about $10.

What JMFA needed from a fulfillment partner

Optimized inventory management — the right products in the right places, without stockouts as new channels came online.
A worldwide network — fulfillment capacity close to customers spread across 14 countries.
Operational expertise — technology, people, and processes that improve efficiency instead of adding overhead.
Cost-effective economics — fulfillment pricing that works on low-cost products with thin margins.

“As my business grew, I started looking for a 3PL that could manage my operations effectively and use their existing systems to identify opportunities to improve value within our supply chain. Since we sell on a number of different channels and across a number of different countries, it’s important that we have a 3PL provider that can handle our order fulfillment at a low cost.”

Michal Aleksandrowicz, General Manager, JMFA Ltd.

The solution: one fulfillment network, every sales channel

Aleksandrowicz chose Amazon Multi-Channel Fulfillment, which lets sellers fulfill orders from any sales channel out of the same Amazon inventory pool—with access to a fulfillment network of 77 centers across the UK and EU and more than 200 globally.

Listing Mirror is the layer that ties it together. JMFA manages product listings for every channel from a single catalog in Listing Mirror, and orders that come in from eBay, Zalando, Kaufland, Cdiscount, Shopify, and Amazon are routed automatically to MCF for fulfillment. Inventory levels stay in sync across all six channels, and tracking flows back to the originating marketplace without anyone touching a spreadsheet.

“Using Listing Mirror’s reliable and robust software for the past five years has helped our business tremendously. With their excellent solution support, getting started and connected to MCF was easy. Even with thousands of products, the integration saves time and makes catalog management simple.”

Michal Aleksandrowicz, General Manager, JMFA Ltd.

The results

⚡

Faster order fulfillment

Orders are delivered in 1.4 days on average—a 46% improvement in delivery speed—with 99% delivery estimate accuracy.

📦

Consolidated inventory

A single Pan-European FBA inventory pool now serves every channel, removing the need to manage a logistics provider in each country.

💰

80% lower fulfillment costs

Stock sits in fulfillment centers close to customers, so JMFA avoids cross-border shipping markups on low-margin orders.

🌐

Room to expand

New marketplaces can be tested without building another inventory pool or taking on new operational complexity.

📝

Simpler catalog management

Thousands of listings are created and maintained from one catalog in Listing Mirror instead of channel by channel.

📈

Growth without added headcount

A ten-person team supports 100,000 monthly orders across 14 countries and six sales channels.

“I recommend MCF to any business undergoing rapid growth and managing orders across the EU. It would have been impossible for us to grow stock pools in all of the geographies where we are experiencing demand. MCF has truly opened the door for us to test new sales channels without large startup costs, making our ecommerce strategy a success.”

Michal Aleksandrowicz, General Manager, JMFA Ltd.

Run your channels the same way

Listing Mirror keeps listings, inventory, and orders in sync across Amazon, eBay, Walmart, Shopify, TikTok Shop, and more—and hands off fulfillment to Amazon MCF automatically. Talk to us about your catalog, or create an account and start connecting channels.

Schedule a Demo
Create an Account

Results and quotes reported by Amazon Supply Chain. Read the original case study on supplychain.amazon.com.

`Don't just take our word for it.` See what our partners have to say.

Our clients not only have great things to say about our service, but have the results to back it up. We work closely with our partnered brands, such as Amazon, to ensure our clients are truly reaping the benefits that Listing Mirror promises.