WalMart SEO Guide: Optimizing Your Product Listings

March 29 2018 IN walmart WalMart SEO Guide: Optimizing Your Product Listings

WalMart SEO Guide: Optimizing Your Product Listings

Search engine optimization (SEO) plays a crucial role in someone finding an item on a search engine such as Google or Bing. SEO also determines how and where an item shows up on

As a multichannel seller, the ultimate goal is to be on the first page of results when a potential buyer searches for your item.

With a little strategic planning, you’ll be on the way to dominating Walmart SEO.

To begin with, use a tool like Google Keyword Planner to determine which keywords are the most popular and relevant for an item.

Once you have a substantial list, it’s time to place those in the right spots on your Walmart item listings.

According to Walmart, every item listing should include a product name, long description, attributes, images, and key features.

We’ve broken it down into each category to simplify the process for you to master Walmart SEO.

1. Product Name

The ideal product name is between 50 to 75 characters in length. It’s good to have a unique product name, but also make it specific to the item to avoid confusing buyers.

According to Walmart, the suggested formula, if you will, is as follows: Brand + Clothing Size + Group + Defining Quality + Item Name + Style + Pack Count.

Good Example: “Signature by Levi Strauss & Co. Men’s Big and Tall Carpenter Jeans”

Bad Example: “Levi Men’s Jeans in Midnight Blue”

As you can see, the latter example is missing quite a few details that specify what the item is.

2. Long Description

The description is the place to show off your expertise on the item without copying what others have already written.

Create a description between 1,000-4,000 characters or create a list of 10-30 features. This is where to include the product name, brand, and any keywords for features and benefits of using the item.

3. Attributes

Attributes are the categories on the left-side menu when searching for an item on Buyers use these categories to further narrow the search results by color, size, etc.

Fill out the most relevant attributes for your item, as this will improve an item’s ranking.

We suggest doing a search for your item on Walmart to see what attributes appear in the left-side menu. This is a good indicator for what you should include, too.

4. Images

Awesome product photos can be the sole reason someone clicks on an item.

It’s important to have professional photos showing off an item from all angles, packaging, or any other accessories. It’s also extremely important to have zoom-enabled images so that buyers feel as if they’re viewing the item in person.

5. Key Features

The key features provide another opportunity to include keywords. Choose 3-10 of the most important keywords to include. Make sure the most important keywords are listed first, as those are given importance when Walmart ranks an item in search results.

We can't promise you'll rank #1 on Walmart, but we can promise that optimizing these key areas will improve an item listing on Walmart and lead to more sales.

Check out ways to optimize product listings on Amazon, eBay, and Etsy, too!

Sell More. Work Less.

Enable your business to do more, with less!
Become a Multi Channel Pro!

Latest Posts

5 Critical Things Every Amazon Seller Should Know

December 6, 2018

The Past, Present, and Future of Multi-Channel eCommerce

November 27, 2018

Why You Should Sell on Walmart Marketplace Now

November 19, 2018

Listing Mirror Wins 2018 Inventory Management Software Rising Star Award and Great User Experience from FinancesOnline Directory!

November 15, 2018

5 Things You Must Consider for a Multi-Channel Selling Strategy

November 14, 2018

Marketplace Updates: What's Happening in 2019?

November 13, 2018

Walmart Marketplace: What to Expect in 2019

November 9, 2018

Expanding Your Sales on Amazon and eBay Using FBA

November 8, 2018

Using Amazon FBA for eBay Fulfillment

November 7, 2018

Multi-Channel Inventory Management for Ecommerce

November 5, 2018
Sell More. Work Less.

Sign Up Now!

Even More Posts
Multi-channel Marketing Strategies for Ecommerce
November 2, 2018
Want to Sell More on the Walmart Marketplace?
November 1, 2018
The Essentials: The Simple Guide to Inventory Management for Ecommerce
October 31, 2018
Listing Products on eBay: the Do's and Don'ts.
October 30, 2018
Balancing Wholesale and Direct-to-Consumer Sales
October 29, 2018
The Benefits of Kitting and Bundling
October 26, 2018
How To Choose the Best Products for FBA
October 25, 2018
Top Trends of Marketplaces in 2018
October 24, 2018
How to Become a Seller on Walmart Marketplace
October 23, 2018
Why the Walmart Seller Channel is Underutilized (and How to Utilize It Effectively)
October 19, 2018
How Does the 'Amazon's Choice' Algorithm Work?
October 18, 2018
Benefits of Amazon Multi-Channel Fulfillment
October 17, 2018
How to Increase your eBay Seller Ratings Quickly
October 16, 2018
5 Reasons to Start Your Multi Channel eCommerce Project Today
October 15, 2018
How to Import Using Amazon to eBay Listing Software
October 12, 2018
Boost your Sales, with ease.

Sign Up for Demo!