eBay Listing Optimization: 3 eBay SEO Tips to Boost Visibility

March 16 2018 IN ebay eBay Listing Optimization: 3 eBay SEO Tips to Boost Visibility


Boost your eBay Listings with these 3 Simple Tricks

Tackling SEO is a daunting but crucial part to ecommerce success.

Although most SEO tactics are similar, each multichannel platform differs slightly from one other and eBay is no exception.

Cassini – The eBay Search Engine

The better optimized eBay listings are, the more traffic those listings get, and in return sales should increase… which is the sole purpose of your ecommerce existence, right?

We’ve broken it down into 3 eBay SEO tips to boost the visibility of your product listings.

1. Optimize titles with keywords.

Start by researching keywords with a tool like Google Keyword Planner. Make a list of the most commonly searched words and phrases, and then choose the most relevant for your product.

Relevant keywords are king with eBay product listings.

A buyer is more likely to click on your product listing if it matches what they had in mind when typing a search phrase. It’s common sense that this will lead to more conversions, which then signals eBay that your product should be given priority for that keyword or search phrase.

Want to expand your sales reach and customer base?
Try Listing Mirror Risk Free for 14 Days!

Schedule Call Now

Sell More. Work Less.

2. Provide as many item specifics as possible.

A seller can provide item specifics when creating a product listing including choosing a size, style, color, material, and many more.

When searching for a product, buyers want to narrow their search results down to as few listings as possible. They do this by choosing item specifics in eBay’s side menu.

For example, let’s say someone searches for your product but they want it in brown. If you never chose a color, the buyer won’t see your listing.

To avoid being left out of searches, provide as many item specifics as possible when creating an eBay listing.

3. And still, insert more keywords.

Just when you thought you’d had enough of keywords, there are still more places that could use them.

One place to pay attention to is the eBay store name itself. Instead of giving it a unique name, place a relevant keyword in it. This will be pulled into the URL, also.

In addition, pack the product description full of keywords and fill out the alt text on images.

The alt text is important because search engines read alt text to determine whether a listing is relevant to a search phrase. If the alt text is left empty, it’s left out of that search.

The key to mastering SEO on eBay is understanding that relevant keywords are more important than overloading a listing with many keywords.

Because this is a process that takes time, we suggest optimizing your eBay product listings little by little.

Start by optimizing the titles on your product listings, before moving on to the item specifics, descriptions, and images. This can simplify the whole process and make it less overwhelming.

There’s no guarantee that a product will appear in the first slot on the first page of search results. But we do promise that paying attention to these key areas and adding relevant keywords will get you on track to becoming an eBay superstar.

Sell More. Work Less.


Enable your business to do more, with less!
Become a Multi Channel Pro!

Latest Posts

Why You Need Order Processing Software for Your Ecommerce Business

February 13, 2019

10 Tips for Better Amazon Inventory Management

February 8, 2019

The Best Listing Software for eBay and Amazon

February 4, 2019

The USPS Postage Rate Increases for 2019 and Online Retailers

January 31, 2019

What is Google Shopping Promotions and How to Use It

January 29, 2019

Increase Your eCommerce Conversions With More Media

January 23, 2019

Setting Ecommerce Sales Goals in 2019

January 21, 2019

International Multi-Channel eCommerce: What You Need to Know

January 17, 2019

Selling on Multiple Marketplaces

January 15, 2019

Amazon Sellers Event/Meetup ASGTG 2019 - Listing Mirror on the Road!

January 11, 2019
Sell More. Work Less.

Sign Up Now!



Even More Posts
Prosper Show 2019 in Vegas - Listing Mirror on the Road!
January 10, 2019
Multi-Channel Inventory Management for Ecommerce
January 5, 2019
Want to Increase Your Amazon Sales?
January 4, 2019
Using Social Media to Boost Your eCommerce Sales
December 26, 2018
What Pro Amazon Sellers Know: Amazon Hints and Tips
December 18, 2018
Why Multi-Channel eCommerce Matters
December 12, 2018
5 Critical Things Every Amazon Seller Should Know
December 6, 2018
The Past, Present, and Future of Multi-Channel eCommerce
November 27, 2018
Why You Should Sell on Walmart Marketplace Now
November 19, 2018
Listing Mirror Wins 2018 Inventory Management Software Rising Star Award and Great User Experience from FinancesOnline Directory!
November 15, 2018
5 Things You Must Consider for a Multi-Channel Selling Strategy
November 14, 2018
Marketplace Updates: What's Happening in 2019?
November 13, 2018
Walmart Marketplace: What to Expect in 2019
November 9, 2018
Expanding Your Sales on Amazon and eBay Using FBA
November 8, 2018
Using Amazon FBA for eBay Fulfillment
November 7, 2018
Boost your Sales, with ease.

Sign Up for Demo!