By Brian Wawok



It can be hard to keep up with Amazon’s policies, especially when regulations change quickly. Having a good understanding of these regulations is important to ensure that you are in good standing with Amazon.

Amаzоn Requires Equal Treatment for System Abusing Customers

Unfortunately, there are always people who will take advantage of the system. Back in the day, if you were selling products that were filled with your own goods, aka merchant-filled goods, you created a return policy. You had more control. For instance, if a customer bought a product from you, you could reject their refund request.

So if customer A wanted to return a product, you used to have the option to say sorry, I cannot issue a refund due to its condition. That is no longer the case. Instead, customers are supposed to receive a refund no matter what. This is because, under Amazon’s policies, you have to give customers who abuse, misuse, or return products a refund.

Strictly Customer First

Amazon is known for putting the customer first. They allow customers to spill wine on and tear up their products in exchange for a full refund. Unfortunately the burden falls to the individual seller. Sellers have to adhere to the strict requirements of Amazon or risk getting reviews from angry customers.

One of the most important factors that businesses can consider when it comes to maintaining their customer relationships is keeping them happy. This can be done through the appeasing all types of customers.

You Can Nоw Cоntасt Cuѕtоmеrѕ Whо Leave Negative Reviews

Recently, Amazon added a new feature for brand-owned sellers that allows them to reach out to customers who have left a one, two, or three-star review on their listing. This means that you can now reach out to these customers even if they have opted out of receiving notifications from Amazon.

Through this feature, you can learn about issues that your customers might have with your product. This will allow you to improve your average rating. Sometimes, customers will change their reviews if you handle the situation properly. Just don’t outright ask them to change the review or Amazon will penalize you.

Brian Wawok

Brian is the Co-Founder of Listing Mirror.