By Erin Wawok



Start Your Multi Channel eCommerce Business Today

Whether your e-commerce business is a boom or a bust, adopting a multi channel eCommerce approach is a no-brainer. Selling on multiple websites could be the strategic move your company needs. There are many reasons to choose a multi channel approach, and now is a great time to start. Check out these five reasons to start your multi channel e-commerce project today.

1. Multi Channel Marketing

If you’re struggling to reach a wider audience on Amazon, consider branching out to different marketplaces. From Walmart Marketplace to eBay, you have the unique opportunities to expand your business easily to reach an expansive range of potential customers through an e-commerce project.

More marketplaces means more opportunities for your listings to be spotted and purchased. There are dozens of marketplaces available, and many of them have a substantial base of exclusive customers. Use multi channel inventory management to gain access to these premium customers, like Amazon Prime members. You may be missing a large customer base simply because they prefer to shop at another online marketplace.

2. Diverse Portfolio

Your customers are becoming more diverse, so start a project today that can help your business become more flexible. The business must meet a wide range of customers and their demands. A diverse portfolio not only allows you to reach a wider audience, it can also protect you from greater risks. With a multi channel approach, low sales on eBay won’t be as detrimental if you experience record sales on Amazon.

You may not realize the sheer amount of online marketplaces where you can potentially sell your inventory. Walmart Marketplace Etsy, Shopify and eBay are just some examples of popular and very successful online marketplaces other than Amazon. If your marketing is becoming stagnant and you’re having difficulties drawing customers to your listing, you may need to add another platform. Another platform or even two will help you reach more of an intended customer base.

3. Achieve Efficient Operations

The task may seem daunting, but with the right multi channel e-commerce software it can be simple and efficient. Some software, like Bigcommerce, can be useful if you or your company is highly skilled in using these software resources, as well as other multi channel tools and listing software. In order to maximize efficiency as you move forward on a multi channel e-commerce project, consider contacting the professionals at Listing Mirror to help you make a smooth and effective transition. Not only will this streamline the process of adding another marketplace to your portfolio, but it’ll also help make your entire e-commerce business run more smoothly and effectively.

4. Multi Channel eCommerce Instant Scalability

From the first 10 sales to the next 10 million sales, it’s important to consider scalability for your e-commerce business. You want to make sure you have the right set of policies, procedures, warehouses and order fulfillment strategies in place before you open up your e-commerce business to other marketplaces.

The good news is that using software from Listing Mirror will allow you to effortlessly improve your scalability to dramatically grow your business. It’s the cornerstone to successful, long-term growth for your company, so make sure your business is ready to grow today to avoid cash flow problems and other issues of unanticipated growth.

5. Increase Sales

It’s not hard to see that more customers and more marketplaces can quickly lead to more sales and profits. Choosing a multi channel approach is an excellent way to leverage your growth potential and quickly increase sales. Using ecommerce multi channel software can mitigate the risks, leaving you in a great position to benefit from it almost immediately.

Start Today

It’s easy to come up with plenty of excuses not to take a leap with your business. Whether business-as-usual is good or bad, it’s tempting to be complacent. Consider a more aggressive strategy, and contact a team of specialists at Listing Mirror today to get setup with the right software and strategies. Whether you have reservations, questions or comments, you’ll be able to discuss your unique business situation and business plan in detail before making a commitment. Today’s a great time to get started on a pragmatic and potentially lucrative approach to your e-commerce business.

Sell More. Work Less.

Erin Wawok

Erin is the Co-Founder of Listing Mirror.