6 Growth-Hacking Tips for Bigcommerce Stores
Bigcommerce is an ecommerce software designed to help you design and manage your online store with growth in mind. Bigcommerce offers professional hosting, marketing tools, and top-of-the-line security features. Bigcommerce avails its users to so many resources — including a marketing suite, search engine optimization tools, and multichannel listing capabilities — that it can be a challenge for newbies to figure out what to focus on. Whether you’re just starting out with Bigcommerce or you’re a veteran user looking for new tips to up your game, here’s what you can do to supercharge your store through the platform.
Make Payment a Breeze
For most people, payment is probably the least fun element of online shopping. If you’re a business owner, receiving those payments is undeniably important, so you want to keep the payment process as quick and painless as possible. Bigcommerce offers its users over 60 payment gateways, giving your customers plenty of options when it’s time to pay for their orders.
As a general rule, your customers should not have to navigate an overly complicated layout to figure out how or where to complete their transactions. The fewer clicks it takes, the better. Moreover, your website will ideally be compatible with many different devices, especially mobile devices.
Analytics are your Friend
Even if you don’t consider yourself a statistical guru, Bigcommerce’s analytics are both user-friendly and powerful in their insights. Any good business person keeps track of the numbers that his or her store is putting up, and Bigcommerce makes this easy for you.
Bigcommerce’s reporting tools can help you monitor your store’s visits, search activity, and conversion rates, among other essential information. The platform can also use this information to give you its own automated, customized recommendations for your business.
Achieve SEO Superstardom
SEO can be a tough nut to crack, but Bigcommerce’s SEO tools will help you ascend Google’s rankings. The platform has tools that increase your store’s mobile accessibility and decrease its page-load times, both of which will make search engines swoon for you.
Bigcommerce can help you keep track of the keywords you want to capitalize on, and you can also quickly modify your product names and descriptions to be in line with these keywords. Relevant SEO keywords are changing all the time, and you need to stay up on the latest trends in order to avoid falling behind in the market. Bigcommerce’s tools have you covered on the SEO front.
If you’re not a marketing expert, Bigcommerce has a slew of built-in tools to assist you. And even if you are a marketing expert, you’re still bound to find something in Bigcommerce that can take your skills to new heights or add some much-needed, time-saving convenience to your day.
With Bigcommerce, you can integrate MailChimp into your online store to boost your email marketing, share social-media posts hyping your products in a snap, and even make use of Google Adwords without having to leave the user-friendliness of the Bigcommerce platform. It’s really all there for you in one place, and can help you cut down on the third-party tools you need to use to execute your marketing strategy.
Draw Inspiration from Bigcommerce’s Other Success Stories
A great advantage of the Bigcommerce platform is that it is currently in use by over 90,000 online stores. So if you’re at a loss for what to do next with all of the options at your fingertips, you can look to other BigCommerce stores for guidance. Some notable brands that use BigCommerce to power their online stores include Toyota and Martha Stewart.
You can also check out this illuminating guide of 13 Bigcommerce-powered stores that have dazzled consumers around the world with their style and functionality. From ice cream to designer jewelry, Bigcommerce has proven itself as a versatile platform that can handle the needs of any company.
Increase your Online Footprint with Multichannel Listing
One important growth hack is to remember the sheer number of different websites, apps, and other online stores out there that can provide additional venues for you to showcase and sell your products to consumers you may not otherwise reach. Multichannel listing with Listing Mirror is an automated process that allows you to easily list your products in a variety of stores without having to break your back setting up each listing individually.
Bigcommerce users will want to take advantage of multichannel listing options so that all the great features of their Bigcommerce online store can be found and enjoyed by consumers on outside platforms. Bigcommerce can help you get your products listed on Google Shopping and eBay stores, and if you want to do even more with multichannel listing, Listing Mirror is a great bet for expanding to Jet, Walmart Marketplace, and many more.
Sell More. Work Less.
Erin is the Co-Founder of Listing Mirror.