Who should sell on Google?
Google Shopping Actions is now rivaling eCommerce legends like Amazon. This platform allows retailers to display their products on the […]
Google is another great platform to sell your eCommerce products on. Since it just became free to list on Google Shopping, it is definitely a channel you should use for your eCommerce business, and those who want even more exposure can opt to pay for Google Shopping Actions as well. Of course, there are some products that tend to sell better on different channels, so you may be wondering what to sell on Google. In this post, we explain what you should sell on Google Shopping and Google Shopping Actions.
Since it is free to list on Google Shopping, you should list all of your eligible products there. Listing your products on Google Shopping does not cost anything extra for you, and will give you more exposure. Even if some less-popular products don’t sell much on there, it is not hurting your business and still gives you another chance to get in front of your ideal audience. The only thing you need to do is get your product listing up and running and keep them up-to-date. Listing Mirror makes this easy with our #1 multichannel listing software.
Unlike Google Shopping, GSA does have a cost. With GSA, you pay a commission when a customer purchases your product from a Google platform. While you do not have to pay upfront to list products on GSA, it only makes sense to list products that you really believe will benefit from the extra exposure.
Typically, your top 10% of products will generate 70% of your revenue. A good starting point for listing on GSA is to list your top sellers from Google Shopping on GSA. You can use product segmentation in Google Shopping to determine which of your product categories are selling best. Additionally, you can examine your top-selling products from other eCommerce channels. When paying a commission for sales, it makes sense to focus on the top products that will generate you the most income.
In addition to looking at your best-sellers, you can also start with trending product categories. If you currently sell any of the top items, those would be ideal to list on Google. According to Shopify, some of the trending product categories for 2020 include:
Increase your exposure and reach more potential customers by listing on Google. For added exposure, list your top-sellers on Google Shopping Actions for a small commission. The only thing holding you back from selling on Google is putting up all of your listings. That’s where we come in. Listing Mirror makes it easier for you to sell on Google and all of your other channels with our multichannel listing software. Learn more about how we can help your eCommerce business or get started today by contacting us HERE.
Erin is the Co-Founder of Listing Mirror.
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