Your Sales Data, Your Way

If you’ve ever tried to answer a simple question like “Which channel drove the most revenue last quarter?” — and ended up juggling spreadsheets from five different marketplaces — you already know the problem.

Multichannel selling generates a lot of data. But scattered data isn’t useful data. That’s why we built the Sales Report Builder — a flexible reporting tool that puts all of your sales analytics in one place and lets you slice them however you need.

Build Reports That Actually Answer Your Questions

The Sales Report Builder lets you create custom reports by choosing exactly what you want to see and how you want to see it. No more one-size-fits-all dashboards that don’t quite fit.

Pick your metrics:

• Revenue — total sales value across all channels
• Units Sold — total quantity moved
• Orders — distinct order count
• Average Order Value — revenue per order

Choose how to group your data:

• By channel to compare marketplace performance
• By SKU or product to find your best sellers
• By brand, category, or store to spot trends
• By date with daily, weekly, monthly, quarterly, or yearly breakdowns
• By state or country to understand where your customers are
• By custom product or variant attributes unique to your catalog

You can even combine two dimensions — like revenue by channel, then by month — to get layered insights without leaving the page.

See the Big Picture at a Glance

Every report includes summary cards for your selected metrics at the top and an interactive chart below. Toggle between bar, line, and pie charts depending on what tells the story best.

Comparing channel performance? A pie chart shows you the split instantly. Tracking monthly trends? Switch to a line chart. It’s your data — visualize it the way that makes sense to you.

Save, Share, and Pin Your Favorites

Once you’ve built a report you like, save it with a name and description so you can pull it up anytime. Share it with your team so everyone’s working from the same numbers.

Better yet, pin your most important reports directly to your dashboard so the metrics you care about are front and center every time you log in.

We’ve also included six pre-built reports to get you started:

• Daily Sales Overview
• Channel Performance
• Top Selling Products
• Monthly Revenue Trend
• Sales by Brand
• Store Comparison

Use them as-is or as a starting point for your own custom configurations.

Export When You Need To

Need to pull data into a spreadsheet or share numbers with a partner? Export any report to CSV with one click — up to 5,000 rows at a time.

Filter Down to What Matters

Set your date range with quick presets like Last 30 Days, This Quarter, or Last Year — or define a custom range up to two years back. Filter by specific stores to zero in on the channels that matter most to your analysis.

Built for Multichannel Sellers

We built the Sales Report Builder because the reporting tools available to multichannel sellers have traditionally been either too basic or locked behind expensive third-party platforms. You shouldn’t need a separate analytics subscription to understand your own sales data.

Whether you’re comparing Amazon vs. Walmart revenue, identifying which SKUs are trending up, or preparing a quarterly business review, the Sales Report Builder gives you the answers — right inside Listing Mirror.

Ready to see your sales data in a whole new way? Create an account or schedule a demo to see the Sales Report Builder in action.