By Erin Wawok



Browsing the internet for products, through channels of eCommerce, is rapidly becoming the most popular way for consumers to buy their goods. Therefore, it is undoubtedly the best way for businesses selling products and services to engage with their audiences.

If you are selling through one channel, whether it be physical or virtual, it may be time to adopt a multichannel technique.

Switching over to multichannel

The primary objective of multichannel eCommerce is to get your products in front of as many eyes as possible.

You can achieve this through major platforms, such as Amazon and eBay. These major platforms will help you reach the bulk of online shoppers. However, many smaller channels can be useful to you as well, especially if you are trying to fill a certain niche.

Having physical stores along with virtual ones—whether that’s your own store, websites, or social media platforms like Pinterest and Instagram—is key to diversification.

You will know it is time to take on multichannel integration after considering a few things:

  1. What is your audience? If you feel as if you have found a niche of customers, yet cannot expand to new ones, a multichannel approach will provide you the visibility you need.
  2. Are you ready to take on an increased order volume and bring your company to the next level? It’s time for more channels and more sales.

Managing multiple channels

So you’ve taken on more channels, increased revenue, and now you must find the easiest means possible to manage your inventory and orders. Luckily, Listing Mirror has a way for their clients to do so: Inventory Mirror. This is a Warehouse Management System (WMS) that has been developed for and is controlled by an app on iOS and Android devices.

How does WMS work?

Inventory Mirror has put in place all the tools necessary for quality warehouse management. This includes inventory forecasting in order to restock your shelves with the right amount of goods for sale; inventory management to track all the products you may have in multiple warehouses; and shipping processes that ensure the packing and fulfilling of orders are completed in a fast and error-free manner.

All of these services are available at your fingertips and with 100% U.S. based support. With the help of Inventory Mirror, you can take on the multichannel integration that will boost your brand into the 21st century and beyond!

Erin Wawok

Erin is the Co-Founder of Listing Mirror.