By Erin Wawok



A multichannel or omnichannel approach to selling provides more touchpoints for your potential customers. Using multiple channels is incredibly beneficial to your business. Multichannel selling puts you in front of more consumers and gives customers the opportunity to shop the way they prefer to. So why aren’t more eCommerce businesses taking advantage of multiple sales channels? The reality is that more sales channels mean more complicated business workflows. Without the proper technology, managing multichannel retail is nearly impossible. Luckily, you can take advantage of incredible software solutions to make multichannel selling a breeze. Read on to learn more about multichannel listing software and how to choose the best one for your business.

What is Multichannel Listing Software?

Imagine having to manually create and update every single product listing and inventory count for every single sales channel. That process would be tedious and error-prone. Multichannel listing software automates the process and allows you to sell more but work less. Using software you can manage your products and presence on all of your marketplaces. Multichannel listing software allows you to integrate and automate your inventory management on one easy-to-use tool.

Benefits of Multichannel Listing Software

There are many important benefits of using multichannel listing software. Some of the advantages of implementing multichannel listing software include:

  • Sell more. With multichannel listing software, you can manage more channels, which means you expose your brand to more potential customers and expand your opportunities to sell.
  • Increased efficiency. Simplify the sales process with multichannel listing software and save time and money. Scale your business without experiencing the administrative burden.
  • Reduce human error. By automating your order management and fulfillment, you reduce the likelihood of human error and improve accuracy. You can rest at ease knowing that your business workflows have fewer mistakes.
  • Focus on growth. Instead of spending so much time and energy on managing your daily tasks, you can instead focus on opportunities to grow your business.
  • Customer satisfaction. Multichannel listing software helps ensure accurate and timely order fulfillment, inventory, and customer service, which leads to happier customers.

How to Choose Multichannel Listing Software

There are numerous multichannel listing software solutions available, and not all are created equally. It is crucial that you choose a software solution that meets your current and future business needs. Upon evaluating any software, be sure to ask:

  • What is the payment model?
  • How user-friendly is it?
  • What features does it have?
  • What channels and business solutions does it integrate with?
  • What types and sizes of businesses use it?
  • What do existing customers have to say about it?

Always do extensive research prior to committing to a multichannel listing software. Be sure to ask questions to the representative and try to speak to current and former users about their experience with the software. Read reviews and critiques of the software and be open to hearing the good, the bad, and the ugly. Credible software solutions will always offer a demo or trial, which you should try if you are considering that software. A basic guide for choosing your multichannel listing software includes:

  • Begin with an internet search for multichannel listing software.
  • Browse company websites and make note of any that appear to be a good fit.
  • Gather all of the information that you can via the company’s website and create a spreadsheet with all of your options. Add notes and eliminate options based on reviews.
  • Contact the company and set up a consultation. Ask any questions you have and do a demo or trial if possible.
  • Compare your experiences with the trials and choose the multichannel listing software that is best for you.

The #1 Multichannel Listing Software

Listing Mirror is the #1 multichannel listing software, and we make it easy to find the answers to your questions. Our features include listing data management, order fulfillment, inventory syncing, and warehouse management. We offer more integrations for marketplaces and partners, and update codes daily. Sell on all of the top marketplaces like Amazon and eBay with pricing you can count on. Sell more and work less with Listing Mirror. Contact us today to learn more about our #1 multichannel software and try it out risk-free for 14 days by visiting our website HERE.

Erin Wawok

Erin is the Co-Founder of Listing Mirror.