By Erin Wawok



The advent of eCommerce has changed the way we buy and sell. With smartphones in our back pockets and tablets in our bags, purchasing power is at our fingertips anywhere and anytime. Rather than the traditional trip to the store, people want the ease of comparing and buying products in one easy place: the internet.

However, where people shop online varies, depending on their needs and preferences. Some consumers stay loyal to one online store, while others prefer to shop around each time they make a new purchase. How do you ensure that your customers can find your product no matter where they search? Multi channel eCommerce might well be the answer.

Because managing a multi channel service can seem daunting, Listing Mirror is available to help you give your customers the quickest, easiest, and top-quality service that they desire. We provide advanced software with all the features necessary to manage the many markets that multi channel eCommerce allows you to be a part of.


When you sell your product from just one channel, you make it quite difficult for your customers to find you. If they find a similar product from a competitor first, you lose a sale. To make your name and your products visible, you need to create availability in many marketplaces.

Additionally, while it is important to get the word out to specific niches in smaller channels, popular platforms such as Amazon become necessary places to sell if you want to get ahead of the competition.

Branching out across multiple online channels is not only a way to diversify your audiences and expand your brand, it also means that those who browse on many platforms may come across your product multiple times. The familiarity will boost your credibility, as well as allow consumers to look up your product and press the “buy” button in a flash.

One of Listing Mirror’s most efficient features is Inventory Syncing. This software links notifications of new sales across channels. Therefore, you don’t have to worry about the customer dissatisfaction that comes along with overselling a product or changing prices.

Benefits of Social Media

Multichannel eCommerce does not simply mean selling in marketplaces such as the ever popular Amazon, eBay, and Etsy or other smaller channels. It also means giving your customers access to your product through social media. Social media platforms like Facebook, Instagram, Pinterest, and Twitter are necessary for advertisement now more than ever.

Because they allow people to share their interests easily, websites like Facebook and Pinterest can be used to build relationships and allow conversation to begin. These sites are also perfect for providing customer service because these are sites that most customers are comfortable using.

Catering to the Consumer

Data collection is a phenomenon in technology that allows a device to specifically adapt to and accommodate the person using it. Selling on multiple channels means you now have multiple sources for data collection. When you know more about the different people purchasing your product, you can better understand their needs, and your company can cater to them by altering sales or marketing strategies.

With Listing Mirror’s Listing Data Management, product listings are copied onto the many channels and are uniquely designed for each audience with pictures and descriptions. This reduces the stress on your end of managing many new and diverse marketplaces and customers.

Listing Mirror Features

Listing Mirror is designed to streamline the process of buying and selling through multiple channels for both the buyer and the seller. Although a US-based company, we have integrations with non-US Amazon and eBay channels. Other integrations include Walmart, Jet, Etsy, Deliverr, BigCommerce, Overstock, Shopify, and WooCommerce.

Along with the Inventory Syncing and Listing Data Management features mentioned above, Listing Mirror provides Warehouse Management that makes for a smoother journey from the order to the delivery. Your ability to use Inventory Mirror in conjunction with the other services means a careful tracking of each purchase from start to finish. No hiccups. No complaints. Happier shoppers.

Furthermore, the fulfillment process is flexible and allows for other third-party providers like Fulfilled  By Amazon. Either way, the service chosen can be extended to each channel you are using. The best part is that Listing Mirror provides assistance on unlimited orders, channels, and users.

All-around Satisfaction

It is clear that multichannel eCommerce allows you to meet the consumer’s every need and results in greater customer satisfaction. Now, allow us to meet your every need. Listing Mirror can aid you every step of the way as your company grows!

Erin Wawok

Erin is the Co-Founder of Listing Mirror.