By Erin Wawok



Multi-channel eCommerce is a powerful way to reach many customers, and there are many extraordinary benefits to multi-channel selling.  If you are looking to implement a multi channel eCommerce strategy for your business, the best thing is to first understand what it is, why it is important, and what you will need to get started.

What is Multi-Channel Ecommerce?

Multi-channel eCommerce can be defined as the practice of selling products on several online platforms. These channels can be eCommerce stores and online marketplaces, for instance, Amazon and eBay. Multi-channel eCommerce allows you to sell your products on all of the platforms where your customers buy. To engage in multi-channel eCommerce, you need to sell your products on multiple channels at the same time. There are three types of eCommerce channels, including social media, Comparison Shopping Engines (CSEs), and online market places.

Benefits of Multi-Channel Ecommerce

High customer reach

A lot of shoppers visit online shops to make their purchases and use more than one touch point to evaluate products. By selling through multiple channels, you get more information about your customers. You can use the information you have acquired to track customer purchases to launch targeted marketing and increase brand awareness. More customer base means that you will be able to tailor your marketing campaigns according to the target client characteristics.

Increased revenue growth

With multi-channel eCommerce, you don’t rely on just one marketing method. It is an inexpensive way to manage market expenses as well as increase revenue. The first step to increase your revenue is by choosing the right marketplaces that will suit your products the best. The other way that you can increase your revenue is by optimizing marketplaces. Remember also to optimize pricing to make sure that you are not pricing yourself out of the market.

Increased product visibility

Every online marketplace has its distinct type of visitors who are looking for different products. One of the biggest hurdles for retailers in the eCommerce market is increasing their product visibility. The quality of your documentation greatly affects the customer’s buying decisions since most potential buyers look for the product documentation even before making a purchase.

Other customers might not even know of your product is available but are searching for a product with the key features it offers. Making your product highly visible ensures that you pick up additional prospects. To increase the visibility of your products, your content must be discoverable, findable, and searchable.

Boosts customer loyalty

Nowadays, customers want to be able to buy products while also engaging in activities. Multi-channel eCommerce allows you to provide a more integrated and seamless customer experience across all eCommerce channels. Additionally, it allows you to offer different customer service channels, which will benefit you with an increase in customer loyalty, better product reviews, as well as more earnings.

Convenience for your customers

A reliable eCommerce platform helps you retain customers and attract potential customers too. Customers always look for the lowest price and at the same time are willing to pay more for convenience when dealing with businesses that give them excellent customer support, simple return policies, and fast shipping.

Using Multi-Channel Ecommerce for Customer Satisfaction

The goal of any business is to satisfy its customers. Provide the best customer services to give your customers satisfaction and build trust in your company. This will help you retain the current customers as well as attract new customers. Here are ways that you can increase customers’ satisfaction in your multi-channel eCommerce market;

Leverage social media’s potential

According to NeilPatel, most customers always check for customer reviews before buying a product. Unanswered feedbacks put off such potential customers. Therefore, it is important to listen to comments and the reviews made by your customers so as to manage your reputation in a good way. You will leave a positive effect on your target audience when you respond to complaints immediately and accept your faults on public platforms. Always be responsive and active on social media accounts and answer all questions as soon as possible.

Develop a multi-channel strategy

A multi-channel strategy combines various promotional and distributional channels. The best multi-channel strategy is one that is optimized for the end goals. An effective multi-channel strategy makes sure that you are everywhere your customers are. Keeping your customers happy is your goal here.

Make sure that you let them know that they can get assistance through the channels that you have chosen. Additionally, make sure to deliver quality customer services across all the chosen channels.

Personalize marketing campaigns and customer experience

A non-personalized campaign is easily ignored. Adding personalization like, mentioning the name of your customers in an email will boost your email rate, because it makes the customer happy and feel safe. Additionally, customers really appreciate cross-channel integration opportunities that offer them a more personalized customer experience.

Ready For Multi-Channel Ecommerce?

When choosing the best multi-channel ecommerce strategy, always look for something that will suit your customers the best. Don’t let your competitors win while you could also be ahead of the marketing game by taking advantage of the multi-channel ecommerce platforms. Listing Mirror is a multi-channel eCommerce product listing software that enables you to streamline and simplify the means in which eCommerce businesses and online merchants sell their products across all channels.

Erin Wawok

Erin is the Co-Founder of Listing Mirror.