How to Sell on Walmart

February 6 2018 IN Walmart How to Sell on Walmart


Start selling on Walmart, Listing Mirror Makes it easy!

As a multichannel seller, you absolutely want a presence on Walmart Marketplace. It is the largest retailer in the world after all, with 110 million unique website visitors every month.

That’s quite the audience for potential customers right there.

Walmart has a ton of benefits as a marketplace platform, other than the obvious brand recognition.

The marketplace doesn’t have monthly subscription fees, gives users the ability to set prices, doesn’t require a minimum or maximum number of SKUs, and is convenient for customers to check out quickly and securely.

So how do you become a Walmart Marketplace Seller?

Unfortunately, Walmart doesn’t allow everyone to sell but once approved, it’s simple and easy to manage the account, with Listing Mirror.

How to sell on Walmart:

1. Qualify as a Walmart Marketplace Seller.

Walmart chooses sellers based on a brand’s reputation, customer service, product assortment, competitive pricing, and ability to quickly fulfill orders.

This approval process can take up to two weeks.

2. Complete your Seller Profile.

Once you’re approved, the next step is to complete a seller profile. This is where a company logo, contact information, shipping details, and any other required information should be added.

3. Complete the Penny Test.

At this stage, a penny will be deposited into your back account to make sure all information is correct and that you can get paid when your products start selling.

4. Complete the Tax Setup.

Setting up tax obligations ensures customers are paying the correct tax at checkout.

5. Upload Products.

Now it’s time to upload your catalog of products and get ready to start selling. This stage allows you to edit information until products display on Walmart.com exactly how you want them to.

6. Confirm It’s a Go.

You’re almost there! Once you’re satisfied with the way everything looks, confirm that you’re ready and Walmart’s team will make your account live.

7. Make Money.

Once you start selling items, payments are deposited into your back account, minus any referral fees. Remember how we said there aren’t any monthly subscription fees? The only fees you’ll pay are referral percentages, which vary depending on the product category, once an item sells.

That’s it! Your products are now available to the millions of customers visiting Walmart.com every day.

And if that isn’t enough and you want to expand the number of channels your products are available on, that’s where Listing Mirror can help. We’ll ease the process of expanding the number of multichannel platforms you operate on by storing product information and syncing inventory and pricing.

Happy selling!


Enable your business to do more, with less!