By Erin Wawok



After a late Prime day in 2020 due to the pandemic, Amazon Prime Day 2021 is fast approaching during its regularly scheduled time. 

The much anticipated June of July Prime date will be announced soon, but shoppers and brands alike are already beginning to plan for the huge shopping event. 

Amazon played a huge role during the pandemic, amassing 200 million members in 2020. The huge Prime community suggests that this year’s event may be even larger than previous ones. 

Back in 2020, membership was at 142 million. Even then, Amazon had two of history’s biggest days for small and medium businesses. Third-party sellers hit over $3.5 billion in sales, which was a whopping 60% increase from 2019. 

The key for brands is to hit the sweet spot with pricing and promotion. Many successful retailers increased Prime Day sales by as much as 100% a year by preparing properly. 

What is Prime Day?

Prime day is one of the biggest eCommerce events of the year. It’s Amazon’s 48-hour event where Prime members can shop over 1 million deals. Deals include items in all categories, such as electronics, beauty, fashion, kitchen, home, Amazon devices, and more. 

As the name implies, the event is only available to Amazon Prime members who pay an annual membership fee of $119 per year. To participate in Prime Day, anyone can create an account or start their free 30-day membership.

When is Prime Day 2021?

In 2020, Prime Day was delayed until the fall due to the COVID-19 pandemic. However, Prime Day 2021 is anticipated to be on time. Amazon plans to return to its usual time frame for Prime Day. Amazon will reveal the exact date shortly, but they have confirmed that it will be “ before the end of the second quarter.” Chances are, the event will take place sometime in June. There may also be a second event in the fall. 

How Can Brands Prepare 

For brands who sell on Amazon, Prime Day can be an incredibly lucrative event. However, you can’t just set it and let it when it comes to your selling strategy. To ensure you reach the right shoppers and convert from the big day, you’ll need to do some prep work. Here are some tips for preparing to sell on Prime Day 2021:

Optimize Fulfillment 

Now is the time to ensure your fulfillment strategy is up to par. Fix any issues, wrinkles, or bottlenecks that impede smooth fulfillment. Fast, accurate deliveries are essential when selling on Amazon, but especially during Prime Day. Orders will come in fast, and at high volume. Make sure your fulfillment process is efficient and can handle the uptick in sales. 

Create a Pricing and Promotion Strategy 

Prepare the products you plan to feature as Lightning Deals. Evaluate the competition and market to determine competitive pricing for your products. Set yourself up for success with a smart pricing and promotion strategy. 

Advertise Your Sales

Build up hype and get your customers excited about the day by advertising it. Develop a winning content marketing strategy about Amazon Prime Days and your unique promotions. Schedule out posts in advance and keep the momentum going until the sale is over. 

Update Listings 

Make sure your listings are optimized on Amazon. You need:

  • Descriptive text that showcases the benefits of your product. 
  • Easy-to-read descriptions. Use short paragraphs and bullet points. 
  • High-quality photos and videos of your product that shows its size, features, and uses. 
  • Customer reviews and testimonials. 

Get ready for Prime Day 2021 now with the help of Listing Mirror’s #1 multichannel eCommerce software. Our software makes it easy to create, edit, and upload all of your listings for Amazon and all of your channels. We also have an abundance of helpful features for order fulfillment, inventory syncing, and warehouse management. Try out our helpful software for yourself for free by starting your risk-free 14-day trial. Click the button below to get started. 

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Erin Wawok

Erin is the Co-Founder of Listing Mirror.