By Erin Wawok



Many sellers currently list some products on Amazon, but also have a Shopify or eBay store. These sellers may
have Amazon fulfill some of their orders through
Fulfilled By Amazon
(FBA). Other sellers may fulfill some or all of their orders themselves, which is known in Amazon lingo as
Merchant Fulfilled Network (MFN). They may advertise on
Google Adwords or promote listings on
Etsy Promoted Listings. They may
respond to eBay feedback, or
their Amazon
Comments, Feedback, and Ratings
What do all of these types of sellers have in common? They are already using multiple channels!

So what are channels anyway?

A channel is really nothing more than a connection between buyers and sellers. Picture a channel as a flowing
river, such as the famous Horseshoe Bend.
The river could be an online marketplace such as
Etsy, and
flowing downstream carrying money from your customers to your pocket,
and back upstream carrying your product to the customer’s door. Or the channel could be a customized website
you host on an eCommerce platforms such as
Magento, and
WooCommerce. Customers are looking for
goods across all of these different channels, as well as asking questions and leaving reviews. Frequently,
customers are making use of social media to tell about the good (or bad) experiences they had with a
particular product.

Why go to multiple channels?

So if a channel is a way to sell a product to a customer, the obvious question is why would you use multiple
channels? Wouldn’t it be easier to just sell only on one channel, and ignore the rest?

Multichannel marketing is important for the simple reason that you must be where your customers are.
And they are everywhere. If you need another reason, consider this: Multichannel customers spend three
to four times more than single-channel customers do.

Thus the more channels you interact with, the more customers you can sell to!

Why multichannel management software?

The obvious question after realizing that selling on multiple channels is beneficial – is why use software? You can
update each channel individually. When an item sells on one marketplace, you can decrease your quantity on
other marketplaces. When an order needs to ship, you can make sure to open up the correct marketplace to find
the address and copy the mailing address to your shipping software. The obvious answer is time! Why list a
product 4 times, when you could list it 1 time and have it automatically sync out to 3 other channels? Why
constantly move around inventory between channels to make sure out of stock items are out of stock everywhere?
Computers love to do this kind of task, let computers do this work for you. To find out more about
what the Listing Mirror can do for you, check out our Features
or Sign Up for a free trial. If you
have any questions, please feel free to Contact Us.

Erin Wawok

Erin is the Co-Founder of Listing Mirror.