Want to Increase Your Amazon Sales?
It’s no secret that the Amazon marketplace is massive. If you’re the proud owner of an ecommerce business that is competing for a share of the $135 billion in sales, you’re not alone. Discover how you can compete successfully and utilize all the tips and tricks available to sellers on Amazon. From keywords to comprehensive listing software, you’ll be able to increase your Amazon sales with these simple steps.
Hone Your Keywords
When it comes to crafting an engaging, SEO-friendly listing or product description, keywords are everything. Use a comprehensive keyword planner to discover the most popular keywords in your industry or for your specific product.
Consider not only using the most popular keywords, but also including some unique keywords. These less-than-popular words and phrases may actually bring unique traffic to your posts instead of your competitors’ posts. By engaging strategically with keywords, you can help attract potential customers and inform customers about the many reasons why your products and customer service are superior and one-of-a-kind.
Sell More With the Buy Box
Do you have an engaging listing that isn’t being chosen? With all the competition on the Amazon marketplace, your listings may be appearing lower than other, similar listings. By virtue of appearing first, many other sellers are being chosen before you. The coveted first spot on the list is called the buy box. Winning the buy box can help your products stand out. Once a customer has received excellent customer service and prompt delivery from your ecommerce business, they may choose you over a competitor when purchasing other items.
Streamline the Process With Fulfillment By Amazon
If you’re storing your own products and packaging, shipping and handling returns all on your own, you’re spending a tremendous amount of time, energy and money on a process that could be streamlined. In order to provide professional customer service and stress-free order fulfillment, consider using Fulfillment By Amazon (FBA). FBA is a great way to gain access to one of the most successful and advanced shipping processes in the world. There are a tremendous amount of services that are all packaged together under FBA, including:
- Free two-day shipping for Prime members
- Storage in Amazon’s warehouses
- Amazon packaging and shipping
- Customer service support
- Handling of returns and complaints.
All of these services will not only save you hours of time, but also can save you money and help your business look and feel more professional and customer-oriented. There are, however, additional fees associate with FBA. You may also have to pay long-term storage fees if your products aren’t selling before the specified dates. However, FBA still remains an excellent way for businesses to dramatically increase their inventory and sales without the additional stress of handling fulfillment and finding affordable warehouses.
Diversify Your eCommerce Business With Multi-Channel Fulfillment
Once you’ve started to sell and fulfill your orders through FBA, Amazon has another competitive service that can help you exponentially increase your sales without the usually scalability issues. This service is called Multi-Channel Fulfillment (MCF). MCF allows you to expand many of the benefits of FBA to other ecommerce channels efficiently.
With additional channels, you’ll reach a broader audience. Many of your best customers may not shop primarily on Amazon. Whether they are members and receive discounts through another channel, or simply like the convenience of another ecommerce website, many customers are choosing to shop elsewhere. With MCF, you can effortlessly bring your products to them.
By selling on multiple channels, you also have the opportunity to list your products on channels that have less competition. While a brick-and-mortar shop requires a costly investment to open up a new storefront, an ecommerce store can effortlessly add a new channel to the existing business model.
There are many advantages to adopting a multi-channel strategy. While MCF can take a lot of the stress out of the move, there are still many potential issues with opening new channels. Each of your products will need a unique listing, and you’ll need to keep track of inventory levels on each channel. These two factors alone can cause a lot of stress and uncertainty as you attempt to expand your business and increase sales. Keep track of all the essential information with comprehensive listing software.
Leverage Your Listings With Listing Software By Listing Mirror
You’ve already created engaging listings with excellent keywords, so let the experts help you transfer this winning strategy to other channels. Listing Mirror has incredible listing software that is easy to use, affordable and can help you sync inventory and transfer listings easily. With SEO optimized product listings that utilize the efficiency of FBA or another order fulfillment strategy, you can use Listing Mirror’s comprehensive software to help manage your growing business efficiently and dramatically increase your traffic. Learn more by contacting an agent today.
Sell More. Work Less.
Erin is the Co-Founder of Listing Mirror.