By Erin Wawok



Why the Walmart Seller Channel is Underutilized (and How to Utilize It Effectively)

It’s hard to keep up with all the multi-channel opportunities. Whether you have one product or a diverse portfolio of inventory, you should consider the Walmart seller channel for your business. There’s a lot to love about this seller channel, which may be more effective than you realize.

You probably already know the huge potential of channels like Amazon Marketplace. This powerhouse is usually one of the first stops in eCommerce and inventory management. You may love selling on Amazon, but you may also be overlooking the vast potential of other seller channels, particularly the Walmart seller channel. Take a look at the Walmart seller channel and determine how you can best utilize this massive and popular marketplace.

What is the Walmart Seller Channel?

As a direct competitor of Amazon’s Marketplace, Walmart has expanded its online store to allow third-party sellers. In a very similar setting, you can sell on Walmart Marketplace. This huge marketplace gives you access to over 100 million unique customers every month. While the marketplace is smaller than Amazon, you’ll have the potential to reach unique clients, with potentially less competition.

In order to become a Walmart seller, you’ll need to be approved. This makes it more difficult to gain access to this seller channel. That said, the selective process weeds out some competition and give you a competitive edge. Whether you’re a seller or a Drop Ship Vendor, utilizing the Walmart seller channel can give you a welcomed boost to your multi-channel operation.

How to Sign Up: The Selective Process

Unlike other seller channels, Walmart’s marketplace requires you to apply. This process can take some time, so be prepared to wait a few weeks. Once approved, you’ll need to set up an account, listings and more. The lengthy process can be dramatically simplified for a multi-channel inventory management business with API integration.

Consider contacting the professional team at Listing Mirror to find out how you can apply to be a Walmart Marketplace seller. Listing Mirror will offer expert advice and training, as well as strategies for applying, selling and integrating this potentially lucrative channel into your multi-channel operation. Once you’re ready to apply, start the application process and get ready to dramatically expand your seller channels.

Pros of the Walmart Seller Channel

Utilizing this seller channel gives you plenty of unique or expanded opportunities. Here are a few great reasons to consider adding Walmart to your channel portfolio:

  • Join a marketplace that has experienced 69% eCommerce growth in one quarter
  • Access to over 100 million unique visitors
  • Competitive, new marketplace
  • Multi-channel inventory management opportunities

Cons of the Walmart Seller Channel

As with any business venture, there are some notable downsides to adding a Walmart seller channel to your business. Some of these disadvantages might contribute to its poorer popularity.

Whether Walmart is your first channel or another addition to a successful multi-channel approach, here are some important limitations to understand:

Using a Multi-Channel Approach

Walmart Marketplace can be a great opportunity for your business. The wide variety of items available means there’s a high chance you can sell your products on this channel. Despite the vastness of the marketplace, it’s still relatively small and offers less competition than Amazon. If you’re looking to reach a new national audience, consider adding this channel.

With a multi-channel approach, the Walmart seller channel is able to offer unique advantages. Multi-channel management can mitigate the risks, while still allowing your products to be seen by a large and diverse audience.

If you’re concerned with the cons of selling on Walmart Marketplace, contact Listing Mirror today. Using the latest software and knowledge of eCommerce, Listing Mirror can offer you highly trained support as you integrate multiple channels. Enjoy a streamlined system that allows you to easily keep track of multiple channels and unique listings, keep a detailed account of inventory and effortlessly handle warehousing and order fulfillment services. With all the conveniences and support of Listing Mirror, adding a Walmart seller channel is a no-brainer.

Sell More. Work Less.

Erin Wawok

Erin is the Co-Founder of Listing Mirror.