By Erin Wawok



The buy box is the holy grail of online sellers. Whether you’re looking to be an Amazon seller or Walmart Marketplace seller, positioning your products in the buy box is the key to more traffic, reviews and sales. If you’re unfamiliar with the buy box or Walmart Marketplace, here’s a helpful guide. Take a look at the basics of buy box strategy, as well as some tips to improving your sales. These tips are useful whether you’re a current Walmart Marketplace seller who is struggling to attract more customers or you’re considering adopting the multi channel strategy for the first time.

What Is Walmart Marketplace?

Similar to Amazon and other popular online retail stores, Walmart allows third-party sellers to promote and sell items at Walmart Marketplace. You’ll have access to 100 million visitors a month, so it can be a lucrative channel for your inventory management business.

Perhaps one of the greatest selling points of Walmart Marketplace is that there are no monthly fees. Not to mention, Walmart is selective about what and whom they allow to sell on this platform, so once you earn your spot, you do not have to worry about being drowned out by unregulated competition.

What Is a Buy Box?

Because of the algorithms used to rank and order sellers, the top listed seller isn’t always the same. Being the top seller is called owning the buy box, because customers are far more likely to click on the first link for a product. You can gain more potential customers by strategically positioning your product in the buy box. There’s fierce competition for this coveted spot. Thankfully, because Walmart Marketplace allows less competition than other marketplaces, like Amazon, you’ll probably be facing less competition for your specific product.

Remember that the buy box is different for each platform, so even if your product has the Amazon buy box doesn’t mean it will automatically win the Walmart buy box as well. There are, however, a few easy tips to winning the buy box for your products.

Tips for Owning the Walmart Buy Box

The competition is fierce in online retail. Millions of potential customers also comes with thousands of potential competitors. You’ll need a cutting-edge strategy in order to beat the competition and establish a successful business. Take a look at these two important factors of the Walmart buy box algorithm in order to discover how you can increase your chances of owning the buy box. These tips are general in nature, and don’t account for the entire scope of buy box strategy. If you want a dedicated team of specialists to help you win the Walmart buy box for your product, contact for more information.


This is the most competitive category. Walmart Marketplace ranks the lowest cost item first, so you want your product to be even just one cent lower than the competitor. This includes the full cost of shipping, handling and the product. However, the price point isn’t always the same, because Walmart Marketplace offers free shipping for orders over $35. Consider the price of your item, and the lowest possible price point. With such a massive marketplace, your potential income can be greatly increased by moving your item to the buy box.

Quantity Available

Walmart Marketplace prioritizes sellers who have plenty of items in stock. Because of the massive amount of visitors every month, it’s important to keep sufficient back stock to meet the needs. The algorithm also favors sellers with higher listed available quantity, so having more inventory increases your chances of selling more.

Walmart Buy Box Success

There are many factors to consider when entering Walmart Marketplace successfully. Not only does it use unique algorithms for ranking sellers, it also offers different services. There are resources available if you have more questions, but consider contacting a professional multi channel inventory management team, like ListingMirror for an easy transition to this competitive and potentially lucrative channel. From the application to transferring your products information to order fulfillment, let professional advisors help you make the difficult transition to a successful Walmart third-party seller easy and stress-free.

Sell More. Work Less.

Listing Mirror Features and Integrations


  • Google Shopping Actions
  • ((including non-US channels)
  • Walmart
  • eBay (including non-US channels)
  • Etsy
  • BigCommerce
  • TopHatter
  • Desktop Shipper 
  • Reverb
  • Shopify 
  • Rakuten
  • Overstock
  • WooCommerce
  • ShipStation
  • SKU Vault
  • Deliverr


  • Listing Data Management 
    • Sync Listing Data to all Channel
    • Custom eBay Templates
    • eBay Image Hosting
    • Back up all listing data, including images
    • Variations Listings
  • Order Fulfillment
    • ShipStation Integration
    • Centralized Order Management
    • Automatic Tracking Info Updates
    • FBA Multi-channel Fulfillment
    • Automatic Order Routing to FBA
    • API Access
  • Inventory Syncing
    • Inventory syn
    • Price sync
    • FBA inventory Integration 
    • Advanced inventory management
    • Kitting & Bundling 
    • Multi-warehouse support
    • SKUVault Integration 
    • FTP syncing
    • API Access
  • Warehouse Management 
    • Inventory Intellect is a comprehensive solution for growing your business smart and fast. It includes purchase orders, web receiving, replenishment, and forecasting. 
    • We track your products from warehouse arrival all the way to buyer delivery.

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Erin Wawok

Erin is the Co-Founder of Listing Mirror.