Safe eCommerce is a major stressor for small businesses trying to make a name for themselves. With so much of the world’s business transpiring online, businesses need to take special precautions both for their own protection and for the protection of their customers. Read on to learn more about the keys to safe eCommerce transactions.
Why eCommerce Security is Important
Security in eCommerce is crucial for a number of reasons. As a business, you must be able to count on privacy, authenticity, and integrity in your transactions. Without these things, your information, brand, and customer loyalty risk being compromised.
Security is equally important for businesses and customers. There are many stories of small businesses neglecting to trademark their name or product, resulting in stolen ideas and a failed business. Other times, customer information is hacked or stolen, and this breach in trust can lead formerly loyal customers to take their business elsewhere, even if they were not directly affected by fraud.
Building trust with customers yields customer loyalty, and customer loyalty is a key part of having a successful business. By investing in eCommerce security for your business, you are protecting yourself, protecting your customers, and investing in the longevity and sustainability of your business.
Protecting Your Customers
Protecting your customers is one of the most important aspects of eCommerce safety. When customers choose your business, they are trusting you with their information. Because of this, it is important that they can expect privacy, authenticity, and integrity from your business.
Privacy is typically the first thing we think of when it comes to eCommerce security. No one wants their information sold or leaked. Unfortunately, it is all too easy for information to end up in the wrong hands if proper measures for security are not taken. According to a OnePoll study, 87% of customers hesitate to shop at a business that has experienced credit card fraud. With this kind of customer loss, a security breach could be a huge hit for your business. Protecting your customers’ privacy is the first step towards security and customer retention for your business.
When participating in an eCommerce transaction, it is important for both parties to know the other is authentic. This means a business must be who they say they are and supply the services expected by the customer. The business must also be confident that the customer is who they say they are. Both parties should be required to supply proof of authenticity to ensure they are conducting the transaction securely.
Integrity means your customers can be confident that the information they provide will not be altered. If the information they entrust is changed in any way, the integrity is compromised. This could include a change to their bill, address, or order.
By taking measures to ensure privacy, authenticity, and integrity, you can give your customers the protection they need to trust your business. These are key elements in creating safe eCommerce for your business.
Protecting Your Business
Protecting your customers also means protecting your business. By prioritizing customer security and satisfaction, you give your business a chance to thrive. One security breach is all it takes to lose customers and a large amount of money. According to ALL EC Ecommerce Exchange, you can expect to pay about $141 each time a customer’s information is compromised. This may not seem like it will break the bank, but it can add up very quickly. Fortunately there are many precautions you can take to avoid having your information compromised.
Tips for taking steps towards secure eCommerce include:
- Using HTTPS
- Requiring customer login, secure passwords, or other verification
- Keeping your website and software updated
- Trademarking your brand
- Partnering with large eCommerce companies
These steps provide extra layers of safety and will allow you to focus more on your business while worrying less about security.
Using Listing Mirror
Prioritizing your security can take a lot of time and energy. Our team wants to help you manage the needs of your business. As you maintain the key aspects of eCommerce safety, our goal is to provide you with resources to keep your business thriving and running smoothly. Use Listing Mirror to cut down on the stress of selling, tracking, and distributing your products and prioritize secure eCommerce to gain loyal customers.
Listing Mirror offers resources and tools to help you sell more and work less. Our multi channel listing software is an efficient way to organize your products, track sales, and make reliable shipments to your customers. Our team of experts sets up your software and helps you grow your business. We integrate with several large eCommerce companies, including Amazon, Overstock.com, and Walmart.
We would love to hear from you and support your business. To learn more about Listing Mirror, contact us today!
Erin is the Co-Founder of Listing Mirror.