Remove Negative Amazon Feedback and Boost your Buy Box Wins!
With so many competitors out there, negative Amazon feedback can have a significant impact on your sales.
Think of it this way. You offer the same product at a similar price as five other Amazon sellers.
Because feedback is the only deciphering factor in this situation, buyers often choose the seller with the best customer feedback.
But this isn’t the only way negative feedback can affect your sales.
It also affects your chances at winning the Buy Box and raises your Order Defect Rate score.
So what should you do when you get negative Amazon feedback?
Don’t freak out just yet. There are a few ways to get rid of it.
1.You can request removal of the feedback if it violates Amazon guidelines.
Amazon will personally get rid of any feedback violating their rules.
This includes seller feedback that includes products reviews, promotional links, obscene language, or personal identification information.
From Amazon’s page About Comments, Feedback, & Ratings:
- Promotional content: This includes anything of a promotional nature such as comments about or links to other merchants or websites.
- Obscene or abusive language: Please use helpful and appropriate language when participating in the Amazon Community.
- Personal information: You shouldn’t include information that identifies other Amazon.com visitors.
- Product reviews: It’s more appropriate to review product on the product detail page.
If the product is listed under FBA, there’s an even wider protection when it comes to seller reviews because the seller isn’t responsible for packaging, shipping, or customer service in those cases.
2. If the negative feedback isn’t eligible for Amazon’s removal, reach out to the customer.
There’s no harm in reaching out to a customer, solving an issue, and then asking for updated feedback.
The customer has 60 days to remove any negative feedback, so be proactive in solving their issues.
This is a friendly reminder to avoid offering a refund or exchange in return for removing the feedback, as this is a HUGE violation of Amazon policy that could result in losing seller rights.
3. And if all else fails, leave a response to the negative feedback.
Sometimes you won’t hear back from a customer after reaching out.
That’s okay. Instead, comment on the negative feedback noting that you tried to get in touch to solve the issue.
This positive response will go a long way when potential buyers see it in the future.
Negative feedback is bound to happen in the ecommerce world. Unfortunately, there’s no avoiding it.
But a small amount of negative Amazon feedback won’t make or break you.
Instead, look at it as an opportunity to check your processes and see where you can improve as a seller.
Paying attention to these details and being ready to respond when necessary will make you an Amazon Marketplace rockstar in no time.
Sell More. Work Less.
Erin is the Co-Founder of Listing Mirror.