By Erin Wawok



Multi-channel Marketing Strategies for Ecommerce

Selling your products on your website is obviously a great way to improve your brand recognition, build your customer loyalty, and increase your revenue. However, if you truly want your company to be successful long-term, it is not enough to focus on just one area of the marketplace anymore. In order to maximize your profitability and continue to expand your business, you should embrace multi-channel marketing.

Multi-channel marketing is the process by which companies market their products toward customers using several different channels. These channels can include online marketplaces, social media networking sites, and messaging apps among other platforms. By listing, advertising, and selling your products using different avenues, you open your business up for unparalleled growth by astronomically expanding your reach.

If you are not using multiple channels for your company’s marketing, you are missing out on the potential for increased revenue and growth that multi-channel marketing has to offer. 73% of consumers shop using more than one channel, and companies that use multi-channel marketing retain 89% of customers.

Additionally, if you are still marketing your products using only one or two channels, you are falling behind your competitors. 51% of companies use at least eight channels and 42% of retail executives allocate up to half of their marketing budget for multi-channel marketing strategies. If you are not implementing multi-channel marketing initiatives, know that your competitors are, and they are reaping the benefits.

While the benefits of multi-channel marketing are clear, implementing these strategies can come with challenges. Many companies that are not already advertising and selling products using multiple channels are not behind because they unaware of the benefits. Rather, they may  struggle to find the most effective way to overcome these different challenges and put multi-marketing initiatives into motion.

If you feel like you are in the same boat as these retailers, here are some multi-channel marketing strategies you can use to help you take this important step toward growth:

Prioritize Your Channels

One of the first steps you need to take in order to effectively market your products on different channels is to determine which channels your company should use. Consider your audience and see which channels have the greatest potential for your company. This will let you know which channels are worth heavy investment and which channels should not be your main priority.

For example, if you list products on both Amazon and eBay, see which one yields the best results. If Amazon proves to be more beneficial, you should spend more of your marketing budget on tools and strategies that will help you boost your Amazon search rankings so you can better sell on Amazon.

Adjust Your Strategy for Different Channels

Your marketing strategy for social media sites should not be the same as your marketing strategy for eBay and neither of those strategies should be the same as the one you use for Walmart. Find out the key for success on each channel and adjust your strategy accordingly.

For instance, on eBay, a huge way to increase your reach is to become a PowerSeller. This will provide you with more listing options and perks, and it will help you market your product to more consumers. The best way to reach this level is to focus on delivering high-quality products. With eBay, your customer satisfaction, product quality, and performance influence your seller ratings and help you make the most of your eBay marketing.

On social media platforms like Facebook or Instagram, your goal should be to increase your brand awareness, to encourage people to visit your website, and to make sure customers consider your products when they are ready to make a purchase. In sum, your top priority should be drawing more traffic to your website.

If you want to sell your products on Amazon, you need to focus on increasing your search engine optimization (SEO). Amazon uses A9 ranking algorithms to determine which products are the most relevant when a consumer searches for an item on Amazon. Use keywords in your product titles so that your items will show up higher within Amazon’s search results.

Use Multi-Channel Software

One of the best ways to ensure you are using effective multi-channel marketing strategies is to let experts handle your multi-channel marketing for you. Let a multi-channel listing software like Listing Mirro  do the heavy lifting for you so that you can take advantage of the benefits of multi-channel marketing without worrying about which strategies to implement.

Listing Mirror is the best multi-channel product listing software because it helps you with every step of the process, from choosing channels to use, listing your products, managing your inventory across channels, and fulfilling orders. With Listing Mirror you can reach more consumers than ever before. Our software will help you list products on eBay, Amazon, Walmart, Jet, and other channels.

Once your products are listed, Listing Mirror will sync your inventory and guarantee that you will never oversell your products regardless of how many channels you use. For effective and efficient listing management and order fulfilment, use Listing Mirror.

For more information about the features and services available with Listing Mirror, explore our website.

Sell More. Work Less.

Erin Wawok

Erin is the Co-Founder of Listing Mirror.