By Erin Wawok



Get More Ebay Sales By Mastering Cassini Optimization!

You’ve taken the pictures and posted the listing, but still, nobody is looking at your Ebay post. There are many ways to boost your Ebay audience, and they all revolve around Cassini. Named after the famous Italian astronomer, Cassini is the search engine that Ebay uses to make sure a consumer’s search results are relevant to their search. Just like in Google, Bing, or any other search engine: informative, accurate, high-quality content always ranks highest. Let’s take a more in-depth look at how sellers  help create better Ebay listings and yield more sales results.

Be Descriptive

Because Cassini’s results are based on relevancy to a particular search, the best thing seller’s can do is make their listings as descriptive as possible. This ensures that a listing will not only appear in searches, but appear in the right searches. Think about it. If results are generated by relevance, that means that the person conducting the search is probably in the market for the exact product showing up in their search. In essence, creating descriptive listings is a win-win. The buyer gets ultra specific search results, and the seller’s listing gets to be placed in front of their prime target audience.

In addition to making your posts descriptive, go a step further and add pictures! The more pictures you add, the more likely you will attract attention. Your descriptive post may be enough to win a spot in the search results, but now comes the challenge of getting a live human “click.” More pictures posted equals more interested consumers clicking on your post.

Stay in Good Standing

Keeping your buyer/seller feedback high is another way to ensure your posts are seen. Think of your feedback number as a credit score.,The higher the number, the better.  For example, a seller with a rating of 100% more likely to appear in a relevant search than a seller with a rating of 75%. Cassini knows that consumers are less likely to purchase from someone who has a low rating. The good news is that it is really easy to keep that number high. Quick responses to customer inquiries, excellent customer service, and fast shipping are just a few ways to keep your feedback high.

Stop Inflating Views!

Often, sellers think that if their listings look like they have had many views, consumers will be more likely to check out their products. Although the general idea makes sense, it is not true. Because of this false ideology, buyers will sometimes inflate their views. This is the practice of buying views to make a product seem more desirable. While this may have worked B.C. (before Cassini,) these days number of views has no impact on a posting’s ability to be seen. Instead of spending money buying fake views, work on making your listings relevant and keeping your ratings high.

While it’s great to boost your search ratings on Ebay, remember that there are many other platforms to sell your products. If you really want to boost your overall product sales, consider placing simultaneous listings on multiple online marketplaces. Posting on websites like Amazon, Ebay, and Walmart Marketplace, for example, could earn you three times the visibility and drastically increase your sales. Use to manage your inventory across several platforms and prevent overselling your stock. Our services are crucial for customer satisfaction and will have you posting on websites all over the web!

Sell More. Work Less.

Erin Wawok

Erin is the Co-Founder of Listing Mirror.