By Erin Wawok



FBA The Right Way: Use Fulfillment by Amazon and Grow

In case you have been living under a rock, and haven’t heard, Amazon is pretty amazing! And one of the reasons why Amazon is so big is their attention to detail. Not only have they built the largest online marketplace in the world, they have also given sellers an incredible and diverse array of tools that can be leveraged to increase profit and decrease headaches. Case in point: FBA. Let’s talk a bit about this acronym, which stands for “Fulfilled by Amazon.”

How Does Fulfilled by Amazon Work?

The Fulfillment by Amazon process is really quite simple. First, You send your selected inventory to one of Amazon’s various storage warehouses that are set up across the nation. Once your inventory is received, you will be able to monitor it through their specialized inventory tracking system. This functionality alone is extremely useful for good customer service and reliable delivery times — but there are other benefits for companies who chose to Fulfill by Amazon.

Once a consumer makes a purchase from Amazon, (or any other online marketplace), Amazon will pack the items and send them on their merry way. You, the seller, can even choose the shipping method for your products. Whether you prefer FedEx or USPS, FBA is there to fulfill your wish. Amazon will even take care of shipping and return issues. This means less frustration for you and more time focusing on what you do best — selling products, pleasing customers, and growing your business.

The Perks: 2 Day Shipping and Front Page Listings

Another enticing reason to Fulfil by Amazon? The program grants discounted shipping rates. Most online merchants know that a consumer is more likely to buy a product if it has free two day shipping. (Shout out to all the Prime users out there!) Online shoppers are notoriously impatient, so offering fast and affordable shipping methods is one of the best moves you can make in terms of becoming a more customer-oriented business.

When your Fulfilled by Amazon items are eligible for free shipping, they will even be pushed to the front pages of Amazon for everyone to see. Visibility is obviously one of the most powerful tools for increasing sales, so the value of this fulfillment by Amazon perk is hard to overstate. It’s a pretty simple equation, really: the more impressions you make, the more consumers will buy your products.

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Multi Channel Sales Integration

FBA’s ability to integrate with multi channel management is another reason your company should be investing in this service. Yes, you read that right! Amazon is not only fulfilling orders for their own marketplace, but for other sales channels as well –including your own personal website. You have the ability to offer discounted and even free expedited shipping from your own website. This gives you and your customers more flexibility than ever before.

Take Advantage of Customer Support by Amazon

In case you didn’t know, Amazon has award winning customer service representatives who can fix customer problems in record time. When you subscribe to Fulfilled by Amazon your customers have access to entirety of Amazon’s customer support team. You can rest easy knowing that your customers are getting the best support — and in the even a customer does want to make a return, you don’t need to worry about reverse logistics. The overall goal, of course, is to avoid this scenario by creating the happiest customers possible. Because a happy customer, more often than not, will become a repeat customer.

In Conclusion…

The astronomical advantages of Fulfil by Amazon are well worth any costs that your company may incur. However, in order to make it worth your while, you must take advantage of everything the service has to offer. When you add of the time and money you will save from providing discounted shipping, multi channel sales support,return logistics, and customer support, you will realize that FBA is an excellent service that will be tough to beat.

Sell More. Work Less.

Are you ready to learn more about FBA and the other services that Amazon offers? Check out the Listing Mirror e-commerce blog for all the latest online marketplace news.

Erin Wawok

Erin is the Co-Founder of Listing Mirror.