Setting Ecommerce Sales Goals in 2019
New year, new goals. While the rest of the country is busy setting their personal resolutions, take some time to set goals for your business. It’s easy for an ecommerce business, which can operate around the clock and around the world, to feel monotonous.
That is why you should set manageable ecommerce goals for yourself this year. Whether you choose to implement these strategies or find your own, discover how to shake things up and dramatically improve your ecommerce sales in 2019.
Personalization was the buzzword of 2018, and experts expect this trend to continue well into 2019. From streaming video and music to online shopping, customers are becoming used to a tremendous amount of personalization. Whether you use comprehensive analytics or a multi-channel approach, you need to meet your customers where they’re at.
Consider focusing your brand. Who are you advertising to? If you’ve been growing your ecommerce business for a few years, you probably already have a good idea of your typical customer. This year, you can either increase your laser-like focus on your particular customer base, or use the same personalization techniques to reach a new demographic.
Grow Your Traffic
Are you seeing less traffic than you expected? In order to sell more products, you need to have more people visiting your listings. Whether you’re listing on your own or using a marketplace, consider increasing your advertising. There are many advertising strategies you can employ, and ad space is becoming more popular and more expensive in 2019. However, the increase in competition means that it’s becoming more relevant than ever. Use all the channels available to you, consider purchasing ad space and don’t forget to optimize your SEO.
Utilize Social Media
If you aren’t on social media, you’re missing a tremendous opportunity to reach your customers. Social media is an incredible tool for boosting your ecommerce sales. There are many ways these platforms can help you grow your business in 2019, including:
- Linking to your listings
- Reaching a larger audience
- Responding in real time to questions and comments
- Creating a viral movement
- Researching your audience
While it may take some additional time to effectively manage multiple platforms, you’re missing out on an incredible opportunity if you don’t start using your social media channels this year. You can always hire a social media manager if you don’t have the time to devote to this area of your business.
While this goal may seem the most obvious, it never hurts to reiterate that your main objective is to boost ecommerce sales. There are plenty of ways to boost your sales quickly, but be sure you also consider ways to keep your numbers consistently growing. A long-term ecommerce strategy can help you success while other businesses fail.
One way to boost sales that you may not have considered is to increase the number of items any individual customer purchases. Increasing traffic and reaching more customers may seem intuitive. However, if you already have a large loyal following, you can also encourage them to spend more time and money on your business. Adding a few new, complimentary products may be all you need to do to dramatically grow your business this year.
Use the Latest Technology
Last year’s tech may already be outdated. In order to keep up with the current trends, always look out for the latest technology. eCommerce uses a wide variety of platforms and software to manage inventory, secure mobile payment and fulfill orders.
If you haven’t updated your website or payment method recently, take a look at some of the comprehensive software available. Offering new ways to pay and dynamic ways to view your website across all devices are great ways to stay up-to-date with the latest trends of 2019.
Add a New Channel
Take a minute to review all the avenues, or channels, that are available to your customers. If your customers can purchase your items only on your business website, you’re missing a vital opportunity. Add a new channel in order to achieve an optimal multi-channel inventory management business model. This is a trending strategy that can help you broaden your reach and win more loyal customers.
One excellent channel to add in 2019 is Walmart Marketplace. As the second largest marketplace, and growing, it’s a popular way to win more customers that you may not already be reaching. Of course, creating a multi-channel approach can quickly become time consuming and lead to many order fulfillment and inventory management difficulties. Keep your business responsive and flexible with the latest listing software.
Let Listing Mirror Hold You Accountable
Listing Mirror offers you comprehensive listing software that can help you grow your business and increase ecommerce sales. Our expert team is constantly working on our latest software, which can manage your channels, sync your inventory and provide in-depth analytics on demand. Don’t let your company make a failed resolution. Contact us today to learn how you can start 2019 on the right foot.
Sell More. Work Less.
Erin is the Co-Founder of Listing Mirror.