What is Multichannel Management?

March 23 2016 IN multichannel What is Multichannel Management?

Many sellers currently list some products on Amazon, but also have a Shopify or eBay store. These sellers may have Amazon fulfill some of their orders through Fulfilled By Amazon (FBA). Other sellers may fulfill some or all of their orders themselves, which is known in Amazon lingo as Merchant Fulfilled Network (MFN). They may advertise on Google Adwords or promote listings on Etsy Promoted Listings. They may respond to eBay feedback, or manage their Amazon Comments, Feedback, and Ratings. What do all of these types of sellers have in common? They are already using multiple channels!

So what are channels anyway?

A channel is really nothing more than a connection between buyers and sellers. Picture a channel as a flowing river, such as the famous Horseshoe Bend. The river could be an online marketplace such as Amazon, eBay, Etsy, and Rakuten flowing downstream carrying money from your customers to your pocket, and back upstream carrying your product to the customer's door. Or the channel could be a customized website you host on an eCommerce platforms such as Shopify, Bigcommerce, Magento, and WooCommerce. Customers are looking for goods across all of these different channels, as well as asking questions and leaving reviews. Frequently, customers are making use of social media to tell about the good (or bad) experiences they had with a particular product.

Why go to multiple channels?

So if a channel is a way to sell a product to a customer, the obvious question is why would you use multiple channels? Wouldn't it be easier to just sell only on one channel, and ignore the rest?

Multichannel marketing is important for the simple reason that you must be where your customers are. And they are everywhere. If you need another reason, consider this: Multichannel customers spend three to four times more than single-channel customers do.

Thus the more channels you interact with, the more customers you can sell to!

Why multichannel management software?

The obvious question after realizing that selling on multiple channels is beneficial - is why use software? You can update each channel individually. When an item sells on one marketplace, you can decrease your quantity on other marketplaces. When an order needs to ship, you can make sure to open up the correct marketplace to find the address and copy the mailing address to your shipping software. The obvious answer is time! Why list a product 4 times, when you could list it 1 time and have it automatically sync out to 3 other channels? Why constantly move around inventory between channels to make sure out of stock items are out of stock everywhere? Computers love to do this kind of task, let computers do this work for you. To find out more about what the Listing Mirror can do for you, check out our Features or Sign Up for a free trial. If you have any questions, please feel free to Contact Us.


Enable your business to do more, with less!
Become a Multi Channel Pro!

Latest Posts

Listing Mirror Wins 2018 Inventory Management Software Rising Star Award and Great User Experience from FinancesOnline Directory!

November 15, 2018

5 Things You Must Consider for a Multi-Channel Selling Strategy

November 14, 2018

Marketplace Updates: What's Happening in 2019?

November 13, 2018

Walmart Marketplace: What to Expect in 2019

November 9, 2018

Expanding Your Sales on Amazon and eBay Using FBA

November 8, 2018

Using Amazon FBA for eBay Fulfillment

November 7, 2018

Multi-Channel Inventory Management for Ecommerce

November 5, 2018

Multi-channel Marketing Strategies for Ecommerce

November 2, 2018

Want to Sell More on the Walmart Marketplace?

November 1, 2018

The Essentials: The Simple Guide to Inventory Management for Ecommerce

October 31, 2018
Sell More. Work Less.

Sign Up Now!



Even More Posts
Listing Products on eBay: the Do's and Don'ts.
October 30, 2018
Balancing Wholesale and Direct-to-Consumer Sales
October 29, 2018
The Benefits of Kitting and Bundling
October 26, 2018
How To Choose the Best Products for FBA
October 25, 2018
Top Trends of Marketplaces in 2018
October 24, 2018
How to Become a Seller on Walmart Marketplace
October 23, 2018
Why the Walmart Seller Channel is Underutilized (and How to Utilize It Effectively)
October 19, 2018
How Does the 'Amazon's Choice' Algorithm Work?
October 18, 2018
Benefits of Amazon Multi-Channel Fulfillment
October 17, 2018
How to Increase your eBay Seller Ratings Quickly
October 16, 2018
5 Reasons to Start Your Multi Channel eCommerce Project Today
October 15, 2018
How to Import Using Amazon to eBay Listing Software
October 12, 2018
Overstock is Coming Soon To Listing Mirror
October 11, 2018
Create a Unique Amazon Product Listing With This Guide
October 10, 2018
How Selling on Multiple Marketplaces Drives eCommerce Success
October 9, 2018
Boost your Sales, with ease.

Sign Up for Demo!