Tips for Winning the Walmart Buy Box

October 5 2018 IN walmart Tips for Winning the Walmart Buy Box

Tips for Winning the Walmart Buy Box

The buy box is the holy grail of online sellers. Whether you’re looking to be an Amazon seller or Walmart Marketplace seller, positioning your products in the buy box is the key to more traffic, reviews and sales. If you’re unfamiliar with the buy box or Walmart Marketplace, here’s a helpful guide. Take a look at the basics of buy box strategy, as well as some tips to improving your sales. These tips are useful whether you’re a current Walmart Marketplace seller who is struggling to attract more customers or you’re considering adopting the multi channel strategy for the first time.

What Is Walmart Marketplace?

Similar to Amazon and other popular online retail stores, Walmart allows third-party sellers to promote and sell items at Walmart Marketplace. You’ll have access to 100 million visitors a month, so it can be a lucrative channel for your inventory management business.

Perhaps one of the greatest selling points of Walmart Marketplace is that there are no monthly fees. Not to mention, Walmart is selective about what and whom they allow to sell on this platform, so once you earn your spot, you do not have to worry about being drowned out by unregulated competition.

What Is a Buy Box?

Because of the algorithms used to rank and order sellers, the top listed seller isn’t always the same. Being the top seller is called owning the buy box, because customers are far more likely to click on the first link for a product. You can gain more potential customers by strategically positioning your product in the buy box. There’s fierce competition for this coveted spot. Thankfully, because Walmart Marketplace allows less competition than other marketplaces, like Amazon, you’ll probably be facing less competition for your specific product.

Remember that the buy box is different for each platform, so even if your product has the Amazon buy box doesn’t mean it will automatically win the Walmart buy box as well. There are, however, a few easy tips to winning the buy box for your products.

Tips for Owning the Walmart Buy Box

The competition is fierce in online retail. Millions of potential customers also comes with thousands of potential competitors. You’ll need a cutting-edge strategy in order to beat the competition and establish a successful business. Take a look at these two important factors of the Walmart buy box algorithm in order to discover how you can increase your chances of owning the buy box. These tips are general in nature, and don’t account for the entire scope of buy box strategy. If you want a dedicated team of specialists to help you win the Walmart buy box for your product, contact for more information.


This is the most competitive category. Walmart Marketplace ranks the lowest cost item first, so you want your product to be even just one cent lower than the competitor. This includes the full cost of shipping, handling and the product. However, the price point isn’t always the same, because Walmart Marketplace offers free shipping for orders over $35. Consider the price of your item, and the lowest possible price point. With such a massive marketplace, your potential income can be greatly increased by moving your item to the buy box.

Quantity Available

Walmart Marketplace prioritizes sellers who have plenty of items in stock. Because of the massive amount of visitors every month, it’s important to keep sufficient back stock to meet the needs. The algorithm also favors sellers with higher listed available quantity, so having more inventory increases your chances of selling more.

Walmart Buy Box Success

There are many factors to consider when entering Walmart Marketplace successfully. Not only does it use unique algorithms for ranking sellers, it also offers different services. There are resources available if you have more questions, but consider contacting a professional multi channel inventory management team, like ListingMirror for an easy transition to this competitive and potentially lucrative channel. From the application to transferring your products information to order fulfillment, let professional advisors help you make the difficult transition to a successful Walmart third-party seller easy and stress-free.

Sell More. Work Less.

Enable your business to do more, with less!
Become a Multi Channel Pro!

Latest Posts

Why the Walmart Seller Channel is Underutilized (and How to Utilize It Effectively)

October 19, 2018

How Does the 'Amazon's Choice' Algorithm Work?

October 18, 2018

Benefits of Amazon Multi-Channel Fulfillment

October 17, 2018

How to Increase your eBay Seller Ratings Quickly

October 16, 2018

5 Reasons to Start Your Multi Channel eCommerce Project Today

October 15, 2018

How to Import Using Amazon to eBay Listing Software

October 12, 2018

Overstock is Coming Soon To Listing Mirror

October 11, 2018

Create a Unique Amazon Product Listing With This Guide

October 10, 2018

How Selling on Multiple Marketplaces Drives eCommerce Success

October 9, 2018

What is Amazon Seller Fulfilled Prime?

October 8, 2018
Sell More. Work Less.

Sign Up Now!

Even More Posts
Tips for Winning the Walmart Buy Box
October 5, 2018
Why Listing Mirror is the Best Multi-Channel Product Listing Software in 2018
October 4, 2018
e-Commerce Inventory Management 101
October 3, 2018
6 Growth-Hacking Tips for Bigcommerce Stores
October 2, 2018
The Basics of Shopify and Amazon Integration for Multi-channel sales
October 1, 2018
Beyond Amazon: 5 Platforms Every e-Commerce Store Should be Using
September 28, 2018
How to Build a Sterling Reputation as an Amazon Seller
September 27, 2018
Some Cool Ways to use Augmented Reality in Ecommerce
September 26, 2018
Understanding eBay's Product-Based Shopping Experience
September 25, 2018
How to Make the Most of Social Commerce
September 21, 2018
Improving Your Mobile e-Commerce Sales
September 20, 2018
What is Vertically Integrated e-Commerce?
September 19, 2018
What Happens if Instagram Goes into E-Commerce?
September 18, 2018
How to Pay Less Amazon FBA Fees Without Sacrificing Service!
September 17, 2018
Walmart to Release Enhanced Returns Program this October
September 14, 2018
Boost your Sales, with ease.

Sign Up for Demo!