Multichannel selling allows you to reach different marketplaces and expose your products to numerous audiences. However, inventory management can be tricky with multiple channels. Kitting and bundling is one strategy will help you with inventory management and increasing revenue. Kitting and bundling your inventory can be incredibly beneficial for your eCommerce business, especially when you sell on multiple channels. Put simply, kitting and bundling involves creating a single listing made up of various components. Learn more about what kitting and bundling is and how to implement it into your business strategy.
Kitting and Bundling
Typically, you sell a single product for a set price, and that product is shipped alone. When you kit or bundle, you group together products that would normally be separate. When customers buy a kitted item, the individual items are linked together so that they are then shipped together. Instead of selling just an individual item, you assemble multiple items into ready-to-ship sets, and this can be done virtually or directly on your marketplaces. Kitting and bundling give customers the flexibility and customization they now expect from eCommerce.
Kitting vs Bundling
Kitting and bundling are similar concepts, but they are not identical. A kit is composed of a combination of different items, like a gift set that may include different knives and a cutting board. A bundle, on the other hand, contains multiple quantities of the same item. Instead of purchasing four separate drinking glasses, you can bundle them so customers purchase one bundle and receive four glasses. If you bundle together items and list them as one SKU at a slight discount, customers will be more motivated to purchase the bundle. This leads to customers purchasing more overall and increases the average purchase order. It also simplifies fulfillment for you because you only have to fulfill a single order instead of a separate order for each item.
Examples of Kitting
There are some very common ways businesses tend to use kits, that you are likely already familiar with. Some popular methods of kitting include:
- Subscription boxes: Subscription boxes are a prime example of kitting because they are a single package composed of different products. Some subscription boxes are only sold as-is, while others offer the ability for customization.
- Packed Sets: You can also offer packed sets with predetermined colors, quantities, and product mixes. Gift sets are a common example of packet sets. These give customers an easier gift-purchasing experience and are a great way to offload extra inventory.
- Assembled Products: Products that must be assembled are a form of kitting because you sell separate inventory (all of the pieces) together. You can also offer different levels for assembly products, with upgraded packages including upgraded pieces.
Get Started with Kitting and Bundling with Listing Mirror
Listing Mirror makes it easy to implement and manage kitting and bundling. We are a top multichannel product listing software that simplified listing management, order fulfillment, inventory syncing, and warehouse management. Existing Listing Mirror users can enable the kitting and bundling feature by contacting customer support. Learn more about how Listing Mirror will help you get started with kitting and bundling by visiting our website HERE.