What is Amazon Seller Fulfilled Prime?

October 8 2018 IN amazon What is Amazon Seller Fulfilled Prime?

What is Amazon Seller Fulfilled Prime?

One of the best ways to leverage your sales on Amazon is to market your goods on Amazon Prime. In the past, this meant sending all your goods to an Amazon warehouse through Fulfillment by Amazon. Since 2015, there’s a new way to gain the competitive edge of Amazon Prime without losing control of your own warehouses: Seller Fulfilled Prime.

Prime not only offers many perks to customers, but it is also a popular option for loyal customers. If your product is something your customers can continue to order, offering products as Prime listings can have a huge impact on the amount of repeat customers you receive. It’s a popular way to reach a new and potentially lucrative market. Whether you are already a seller on Amazon or not, you should strongly consider one of these options for offering Prime listings to customers.

Seller Fulfilled Prime Explained

Using Seller Fulfilled Prime (SFP) gives you plenty of advantages in the cutthroat word of Amazon marketplace. Here’s some of the best advantages you can look forward to:

  • Control your own multi channel inventory fulfillment independent of Amazon
  • Utilize lightning deals, free two-day shipping and other Prime perks
  • 24/7 customer care after sales

Want to expand your sales reach and customer base?
Try Listing Mirror Risk Free for 14 Days!

Schedule Call Now

Sell More. Work Less.

There is so much to love about SFP. If you’re a multi channel operation, it’s an effective way to keep track of your own inventory and allows you to save on costly services provided by Fulfillment by Amazon. SFP gives your company the independence it needs to make lightning-fast decisions about inventory based on your current needs. It’s the easiest way to remain flexible in this highly competitive and fast-paced world of ecommerce.

Fulfillment by Amazon Explained

Fulfillment by Amazon (FBA) is the traditional way to earn the coveted access to Prime customers. Once you’ve registered as an FBA seller you are then required to use Amazon’s fulfillment services. While they offer premium services that work efficiently, you have less control than you would using your own fulfillment service.

The long list of terms and non-negotiable fees can be tricky to wade through. Depending on your product and geographical location, it may cost quite a bit more to use Amazon’s fulfillment service for your goods. It may seem like a great idea at the start, but as your business grows and expands it could be a very costly decision to continue using FBA.

Seller Fulfilled Prime vs Fulfillment by Amazon

 To better understand the difference between the two options, take a look at these helpful pros and cons.

FBA Pros:

  • You won’t have to worry about securing warehouses, shipping or other fulfillment features
  • The cost is straightforward and easy to calculate and budget
  • More convenient scalability

FBA Cons

  • If you have order fulfillment already set up effectively, FBA can be an expensive option
  • Less flexibility with inventory across multiple channels

Seller Fulfilled Prime, on the other hand, can be a great option for some ecommerce businesses. Take a look at the pros and cons of SFP. The biggest difference is your access to third-party fulfillment services. SFP gives you both the freedom and responsibility to find your own means of order fulfillment.

SFP Pros:

  • More control over your inventory
  • Easier transition to multi channel inventory management
  • Less expensive

SFP Cons

Take Advantage of Seller Fulfilled Prime for Your eCommerce Business

Whether you’re an experienced ecommerce business or just beginning, there’s plenty of reasons to target Amazon Prime members for your merchandise. Consider each approach, and determine whether signing up for FBA or SFP is the right option for you.

If you’re multi channel inventory management system is a well-oiled machine, SFP provides the easiest transition to marketing through Prime. The major downside to SFP is difficulties managing across multiple channels or keeping track of order fulfillment. If your business struggles with these things, contact Listing Mirror today. This team of highly trained professionals can provide you with hands-on order fulfillment services that are specifically designed to be both scalable and transition across multiple channels. Whether your products are highly sophisticated or brilliantly simple, Seller Fulfilled Prime is an excellent way to compete for the buy box and sell to Prime members.

Sell More. Work Less.


Enable your business to do more, with less!
Become a Multi Channel Pro!

Latest Posts

How to Reduce Operational Costs of Your Ecommerce Business

March 8, 2019

Selling on Amazon and eBay and Other Marketplaces!

March 5, 2019

Using Amazon Multi Channel Fulfillment for eBay

March 1, 2019

Sell More on the Walmart Marketplace

February 26, 2019

How To Sell More On eBay!

February 21, 2019

Is Amazon MCF Right for my Business?

February 19, 2019

Why You Need Order Processing Software for Your Ecommerce Business

February 13, 2019

10 Tips for Better Amazon Inventory Management

February 8, 2019

The Best Listing Software for eBay and Amazon

February 4, 2019

The USPS Postage Rate Increases for 2019 and Online Retailers

January 31, 2019
Sell More. Work Less.

Sign Up Now!



Even More Posts
What is Google Shopping Promotions and How to Use It
January 29, 2019
Increase Your eCommerce Conversions With More Media
January 23, 2019
Setting Ecommerce Sales Goals in 2019
January 21, 2019
International Multi-Channel eCommerce: What You Need to Know
January 17, 2019
Selling on Multiple Marketplaces
January 15, 2019
Amazon Sellers Event/Meetup ASGTG 2019 - Listing Mirror on the Road!
January 11, 2019
Prosper Show 2019 in Vegas - Listing Mirror on the Road!
January 10, 2019
Multi-Channel Inventory Management for Ecommerce
January 5, 2019
Want to Increase Your Amazon Sales?
January 4, 2019
Using Social Media to Boost Your eCommerce Sales
December 26, 2018
What Pro Amazon Sellers Know: Amazon Hints and Tips
December 18, 2018
Why Multi-Channel eCommerce Matters
December 12, 2018
5 Critical Things Every Amazon Seller Should Know
December 6, 2018
The Past, Present, and Future of Multi-Channel eCommerce
November 27, 2018
Why You Should Sell on Walmart Marketplace Now
November 19, 2018
Boost your Sales, with ease.

Sign Up for Demo!