user generated content for eCommerce

UGC. What is it, and How Can it Help Your Business?

84% of shoppers trust reviews as much as a personal recommendation from a friend! Reviews have long been a gold standard for authenticity and trustworthiness, as they come from other shoppers. In the modern digital age of eCommerce, user-generated content (UGC) has become a critical part of the buyer journey for similar reasons.  For both …

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