retail pricing

eCommerce competitive pricing

The Top Psychological Pricing Strategies for Competitive eCommerce Pricing

Pricing strategy plays a huge role in eCommerce sales. The best pricing strategies take competitors’ prices, your cost, and your target audience into consideration. When pricing your items in your eCommerce store, psychology should be at the forefront of your decisions.  Online shoppers are real humans who you want to motivate to engage in a …

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