omnichannel

Omnichannel vs. Multichannel Retail: What’s the Difference?

If you’ve spent any amount of time in the ecommerce marketing space, chances are you’ve heard the words “Omnichannel” and “Multichannel” floating around. It’s easy to mix them up in your head and just consult the dictionary to sort them out. However, businesses continue to move online, with consumers’ shopping habits changing. Therefore, it is …

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