omnichannel retail

omnichannel vs multichannel eCommerce

Omnichannel vs. Multichannel Retail: What’s the Difference?

Two of the most common eCommerce terms floating around are “Omnichannel” and “Multichannel”. If you simply head to the internet for a description of each, these two concepts can seem quite similar at first. In reality, they present key differences that every eCommerce seller should know.  Businesses in several industries continue to move online, combining …

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