marketing strategies

eCommerce marketing

Important Tips for Effective Marketing for Your eCommerce Brand

eCommerce marketing is the process of driving traffic to your brand, converting traffic to sales, and making your brand visible to the masses. As industries evolve and audiences change, your strategy must also, so that you can always achieve the best ROIs (return on investments). Picking the right strategy and customizing it to fit your …

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how podcasting helps your small business

Here’s Why You Should be Podcasting for Your Small Business!

As technology changes, businesses must adapt to stay competitive. When social media grew, brands incorporated it into marketing efforts. The same is true for podcasting, as many different small businesses have begun to implement this strategy.  Podcasts are digital audio files that can be streamed or downloaded on the internet. Users subscribe to podcasts to …

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