There are plenty of “intangibles” when it comes to running a business. One crucial aspect is called “goodwill,” the portion of the business’ value that is higher than the sum of their tangible assets. Goodwill is an important part of improving your company’s intangible assets. But what exactly is customer goodwill, and why is it …
Customer Goodwill – What is it, and Why Is It Important? Read More »
If there was one thing, just one thing, that could help you perfect your eCommerce business to close more sales and earn more profits, wouldn’t you focus on it? Well, there is, it’s customer feedback. Think about it, do you know what your customers really think about your product or service, or are you just …
How to Leverage Customer Feedback to Improve Your eCommerce Business Read More »
Many different factors influence a customer’s decision to actually make a purchase from your eCommerce store, but reputation and recommendations are absolutely paramount. Positive online reviews are a core component of managing your online reputation. In fact, ZenDesk found that 88% of customers have been influenced by an online customer review when making a buying …
Customers are the core of every business and the key to your eCommerce strategy. Positive customer testimonials on your website or social media have the potential to convert many more potential customers, while negative ones can damage your reputation. As business author Michael LeBoeuf says, “a satisfied customer is the best business strategy of all.” …
The Most Effective Customer Service Strategies to Retain and Gain Customers Read More »
Multi-channel eCommerce is a powerful way to reach many customers, and there are many extraordinary benefits to multi-channel selling. If you are looking to implement a multi channel eCommerce strategy for your business, the best thing is to first understand what it is, why it is important, and what you will need to get started. …
Boost Sales and Customer Satisfaction with Multi Channel Ecommerce Read More »
The advent of eCommerce has changed the way we buy and sell. With smartphones in our back pockets and tablets in our bags, purchasing power is at our fingertips anywhere and anytime. Rather than the traditional trip to the store, people want the ease of comparing and buying products in one easy place: the internet. …
How Multi Channel Ecommerce Leads to Better Customer Satisfaction Read More »