empathy marketing

empathy in eCommerce

Empathy in eCommerce

For years now, consumers have felt like just a number or a sale when it comes to eCommerce. Advertising long relied on reaching the masses and manipulating people into buying. Communication quickly became a one-way highway, with customers and brands becoming more and more out of touch.  In recent years, empathy has made a much-needed …

Empathy in eCommerce Read More »