ecommerce trends

Green commerce

The Emerging Demand for Green Commerce

eCommerce has been extremely helpful for consumers and brands throughout the pandemic. While it was already gaining popularity, the adoption of eCommerce skyrocketed. Post-pandemic, people will continue to partake in online shopping more extensively than before.  While eCommerce offers benefits like convenience and ease, it can have a serious impact on the environment.  Following COVID-19 …

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COVID and eCommerce

The Future of eCommerce Retail in the Post-Pandemic World

COVID-19 undoubtedly transformed the retail industry and had major impacts on eCommerce.  Buy-online pick-up in-store options were slow to adopt prior to the pandemic, but curbside and similar omnichannel offerings accelerated years into the future during COVID-19.  Without much of a choice, even those who were anti-online shopping changed their tune. Curbside pickup, eCommerce, and …

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customer service eCommerce

How to Embrace “The Customer is Always Right” in a Digital-Driven Age

The customer is always right.  We’ve heard it time and time again, and this small phrase is the crux of any great customer-facing service.  While the phrase does not literally mean the customer is ALWAYS right, it means that brands must focus on delivering an exceptional customer experience and great service. It’s about helping customers …

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COVID-19 impacts the eCommerce industry 2021

How COVID-19 Continues to Define eCommerce in 2021

Throughout 2020, COVID had a major impact on eCommerce. It disrupted supply chains, raised demands for some industries, and tanked the interest in others. Throughout 2020, an omnichannel approach was essential, and eCommerce became a crucial part of all businesses including those with physical locations.  As we continue to battle COVID-19, 2021 is the year …

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empathy in eCommerce

Empathy in eCommerce

For years now, consumers have felt like just a number or a sale when it comes to eCommerce. Advertising long relied on reaching the masses and manipulating people into buying. Communication quickly became a one-way highway, with customers and brands becoming more and more out of touch.  In recent years, empathy has made a much-needed …

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