ecommerce trends

COVID-19 impacts the eCommerce industry 2021

How COVID-19 Continues to Define eCommerce in 2021

Throughout 2020, COVID had a major impact on eCommerce. It disrupted supply chains, raised demands for some industries, and tanked the interest in others. Throughout 2020, an omnichannel approach was essential, and eCommerce became a crucial part of all businesses including those with physical locations.  As we continue to battle COVID-19, 2021 is the year …

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empathy in eCommerce

Empathy in eCommerce

For years now, consumers have felt like just a number or a sale when it comes to eCommerce. Advertising long relied on reaching the masses and manipulating people into buying. Communication quickly became a one-way highway, with customers and brands becoming more and more out of touch.  In recent years, empathy has made a much-needed …

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eCommerce in 2020

The Current State of eCommerce: How eCommerce Evolved This Unexpected 2020

eCommerce, along with the rest of us, has had a wild ride throughout 2020. Unexpected and major events shifted the economy, buying behavior, and consumer demands, leaving eCommerce is a vastly different position than we’d imagined at the beginning of the year. In many ways, COVID-19 challenges boosted tech adoption in the industry, but the …

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top ecommerce trends

The Top eCommerce Trends to Plan for in 2021

eCommerce was already growing in popularity prior to COVID-19, but the pandemic simply sped up the eCommerce industry. By 2023, online sales are expected to surpass $740 billion! Transformative technology and generational shopping changes have mounted together to skyrocket eCommerce.  But just as rapidly and drastically as eCommerce rises, it changes. eCommerce is an everchanging …

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consumer trends 2020

Consumer and Product Trends for 2020 – What are consumers going to buy more of this year?

Knowing what to sell online is just as important for your eCommerce strategy as actually selling the products. Whether you are looking to improve your existing store, or getting ready to start an eCommerce store, your goal should be to sell the right products to the correct target market. Current trends are a great starting …

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