Implementing Successful E-commerce Marketing Strategies for Ultimate Growth

September 13 2018 IN ecommerce Implementing Successful E-commerce Marketing Strategies for Ultimate Growth

Implementing Successful E-commerce Marketing Strategies for Ultimate Growth

In 2017 alone, over 1.6 billion people across the globe purchased something from an online store. With so many people shopping online every day, it's no wonder that there are a plethora of online stores trying to gain attention from consumers.

Trying to market your e-commerce site may seem like an impossible feat when competing with so many well-established online businesses. However, there are some proven e-commerce growth strategies to make your business stand out from the crowd and reach a greater online audience. Below are a few steps you can take today.

Automated Email Marketing

Email marketing has shown an average return of 122%. This is four times higher than using marketing strategies like direct mail or paid search. This is also one of the simplest ways to increase the likelihood of customers returning to your website.

When users visit your site, you can offer discounts or special coupons in exchange for their email address. As soon as they give their address, it is recommended to send a type of automated welcome email that thanks them for using your store. Other automated email responses can include:

  • Order confirmation emails. These are automated messages that keep customers in-the-know about when they should expect their product to be delivered.
  • Cart abandonment. These messages are reminders sent to consumers if they leave your website without completing a purchase.Including pictures of the item they left in the cart or giving them a direct link back to their cart can be a great motivator for people to return to your site!
  • Review emails. These emails ask consumers for feedback or reviews about their shopping experience. Automating these messages to follow after a customer receives a product is an easy way to learn what consumers like or dislike.

Search Engine Optimization

SEO is the process of making your website more likely to appear in results when users search specific products or keywords. Although Google changes or updates its algorithms an average of 500-600 times per year, the main objectives that search engines look for largely remain the same:

  • Content Marketing. Having a variety of unique, consistently updated information on your website is one of the top factors that influences SEO. This information can include blog posts, "how-to" guides, videos, or social media posts. Include keywords for your business in these articles as well!
  • Website design and development. This falls into the category of "technical SEO." When building your website, make sure your website is mobile-friendly, easy to navigate, and has fast page loading times.
  • Link building. Connecting with other relevant websites gives your own site more credibility in both search engines and in the eyes of your customers. You can do this by practicing simple blogging habits. You can include relevant website links in your blog posts, or even by guest posting on other industry blogs. Both will help your business be seen by a greater audience, and will help develop a rapport with other leading websites.

Social Media Presence

Having a variety of up-to-date social media accounts for your business is a surefire way to reach a greater audience. 43% of companies with online stores reported that they noticed increased traffic when they consistently updated their social media accounts.

Having both an established website and well-managed social media accounts can increase online visibility for your business. Online social cues, such as likes, retweets, and links will also clue you in to what consumers are currently interested in.

Another benefit of utilizing social media accounts is that you can chat and interact with potential customers in real time. This is a great opportunity to answer questions, let consumers know what your company specializes in, and direct users to your company website. You can connect with consumers through regular posts, or you can utilize platforms like Facebook Live to engage with social media users.

Participating in online forums on Facebook or Tumblr can also help you build a reputation as an innovative business with fresh ideas.

Multi-Channel Listing

Whether your business has just launched or your products have been on the market for years, being able to sell your products on multiple channels is a game changer. With over 1.5 billion websites around the globe, it can seem like a challenge to market your website and direct consumer traffic there.

This is where services like ListingMirror come into play. With Listing Mirror, you can post your products across multiple different online channels, including Amazon, Walmart, and Ebay. This is an easy way to reach a larger audience and attract new customers. ListingMirror also features free training and daily updates about the latest information on e-commerce sales, sales channels, and multi-channel sales so that your business can have all the information it needs to be successful.


Enable your business to do more, with less!
Become a Multi Channel Pro!

Latest Posts

Improving Your Mobile e-Commerce Sales

September 20, 2018

What is Vertically Integrated e-Commerce?

September 19, 2018

What Happens if Instagram Goes into E-Commerce?

September 18, 2018

How to Pay Less Amazon FBA Fees Without Sacrificing Service!

September 17, 2018

Walmart to Release Enhanced Returns Program this October

September 14, 2018

Implementing Successful E-commerce Marketing Strategies for Ultimate Growth

September 13, 2018

Tips For Improving Your Reviews Across Different Sites

September 12, 2018

How to Deal with Infringement of Your Intellectual Property Violations

September 11, 2018

What is Prop 65 and What Does It Mean for Online Retail?

September 10, 2018

All About Gated Categories on Amazon

September 7, 2018
Sell More. Work Less.

Sign Up Now!



Even More Posts
How to Set Up Listings for Walmart Marketplace
September 6, 2018
Why Your Company Needs Listing Management Software for Multi-Channel Sales Success
September 5, 2018
Amazon to eBay Bulk Listings Made Easy
September 4, 2018
How Walmart's Free 2-Day Shipping Can Help Your Ecommerce Store
August 31, 2018
Laying the Foundation for Success: 4 Tips for Building Your Walmart Marketplace Account
August 30, 2018
How to Appeal Amazon Suspension: It Can Happen to You
August 29, 2018
FBA The Wrong Way: Common Mistakes When Using Fulfilled by Amazon
August 28, 2018
4 Must Have Tools For Amazon Sellers Everywhere
August 27, 2018
FBA The Right Way: Use Fulfillment by Amazon and Grow
August 24, 2018
4 Tips for Building Your Walmart Marketplace Account
August 23, 2018
Better Inventory Management, Better Profits
August 22, 2018
How to Use eBay Guaranteed Delivery to Secure New Customers
August 21, 2018
Mapping eBay and Amazon Category Taxonomy
August 20, 2018
Which type of Amazon Seller Software Should Your Company Use?
August 15, 2018
What to Look for in a Multi-Channel Sales Software
August 14, 2018
Boost your Sales, with ease.

Sign Up for Demo!