Is Selling on the Walmart E-Commerce Platform Worth It?

August 1 2018 IN Walmart Is Selling on the Walmart E-Commerce Platform Worth It?

Is Selling on the Walmart E-Commerce Platform Worth It?

Should you bother to list your products on Walmart’s online store? Once upon a time, Walmart’s online sales were nothing to boast about. When their online marketplace launched in 2009, Walmart executives weren’t exactly writing home about their platform’s stellar success, and for the first few years it looked like Walmart was only keeping their e-commerce around for the sake of appearances.

But then all that changed.

In 2016, Walmart acquired and began restructuring their online sales platform. In the two years since then, Walmart’s e-commerce platform has become unrecognizable in its success. Even if you’re well set up elsewhere online, it can be well worth expanding your availability and listing your products on Walmart’s site as well. Here are some of the main perks of using Walmart’s online marketplace.

High Quality Reputation

Walmart has a bit more discretion about who can sell on their platform than other companies do. They’re an "invite only" and you won’t be approved unless you are already a high-volume, quality seller on another site like Amazon. This might seem strict, but online platforms sink or swim based on the trust their customers have in them. If you’re able to get into Walmart’s online marketplace, you’ll be in good company, and customers will be inclined to trust you with their purchases.

You’ll also benefit from Walmart’s involved seller selection. Other platforms can become overrun with low-quality competitors or imitation products, an issue you are unlikely to face on Walmart’s site.


Walmart allows each seller a lot of control and flexibility over their listings. For starters, your return policy is entirely your own. And while Walmart will handle all initial customer service issues, customers will be referred to you for specific concerns, and you may handle each situation according to your own policies.


Walmart’s e-commerce platform offers a lot of analytical tools to its sellers. It can be worth expanding to the Walmart Marketplace just for the sales insight alone. All those Amazon seller insight tools you’ve purchased in an attempt to get ahead on their platform? The Walmart Marketplace offers that full range of analytical tools for free. Everything from daily performance reports to commission tracking and all the stats in between.

No Annual Listing Fees

Listing on Walmart’s marketplace can be a smart addition for any online retailer since there’s little risk involved. Unlike Amazon, there are no annual listing fees or charges. Walmart operates with a per-purchase referral fee. So even if you don’t sell anything right away, you won’t be going into the red. Walmart’s e-commerce platform offers all the reward of online sales with very little risk.

How to juggle multiple e-commerce platforms

Selling on multiple platforms can get a bit hectic. You don’t want to sell yourself out of a product on one site and forget to update the same product listing on another site. Companies like Listing Mirror offer useful software that can help you keep important information like inventory counts synchronized across all the e-commerce platforms you use. If you decide to expand your online listings, you’ll want to check them out. They can make selling across multiple platforms no headache at all.

The Takeaway

Selling on multiple platforms might be a daunting task, but it’s well worth your time. You’ll spread out the benefits and the risks of online sales. Many sellers are very comfortable on just Ebay or Amazon, but expanding to a multichannel strategy, incorporating online stores like the Walmart Marketplace can help solidify your online presence and protect your brand from becoming dependent on any one website.

Sell More. Work Less. Listing Mirror.

Enable your business to do more, with less!
Become a Multi Channel Pro!

Latest Posts

How Does the 'Amazon's Choice' Algorithm Work?

October 18, 2018

Benefits of Amazon Multi-Channel Fulfillment

October 17, 2018

How to Increase your eBay Seller Ratings Quickly

October 16, 2018

5 Reasons to Start Your Multi Channel eCommerce Project Today

October 15, 2018

How to Import Using Amazon to eBay Listing Software

October 12, 2018

Overstock is Coming Soon To Listing Mirror

October 11, 2018

Create a Unique Amazon Product Listing With This Guide

October 10, 2018

How Selling on Multiple Marketplaces Drives eCommerce Success

October 9, 2018

What is Amazon Seller Fulfilled Prime?

October 8, 2018

Tips for Winning the Walmart Buy Box

October 5, 2018
Sell More. Work Less.

Sign Up Now!

Even More Posts
Why Listing Mirror is the Best Multi-Channel Product Listing Software in 2018
October 4, 2018
e-Commerce Inventory Management 101
October 3, 2018
6 Growth-Hacking Tips for Bigcommerce Stores
October 2, 2018
The Basics of Shopify and Amazon Integration for Multi-channel sales
October 1, 2018
Beyond Amazon: 5 Platforms Every e-Commerce Store Should be Using
September 28, 2018
How to Build a Sterling Reputation as an Amazon Seller
September 27, 2018
Some Cool Ways to use Augmented Reality in Ecommerce
September 26, 2018
Understanding eBay's Product-Based Shopping Experience
September 25, 2018
How to Make the Most of Social Commerce
September 21, 2018
Improving Your Mobile e-Commerce Sales
September 20, 2018
What is Vertically Integrated e-Commerce?
September 19, 2018
What Happens if Instagram Goes into E-Commerce?
September 18, 2018
How to Pay Less Amazon FBA Fees Without Sacrificing Service!
September 17, 2018
Walmart to Release Enhanced Returns Program this October
September 14, 2018
Implementing Successful E-commerce Marketing Strategies for Ultimate Growth
September 13, 2018
Boost your Sales, with ease.

Sign Up for Demo!