What is Prop 65 and What Does It Mean for Online Retail?

September 10 2018 IN multi-channel What is Prop 65 and What Does It Mean for Online Retail?

What is Prop 65 and What Does It Mean for Online Retail?

If you’ve ever been to California, you have probably seen this sticker or sign at least once: “Warning: This product contains a chemical known to the state of California to cause cancer.” This warning, known as Prop 65, is seemingly everywhere. You will find it on cars, coffee, and even at Disneyland. As of August 30, you will now find the warning online too.

The History of Prop 65

Prop 65’s official title is the Safe Drinking Water and Toxic Enforcement Act of 1986. The law was created to warn Californians about when they might be exposed to chemicals that can cause cancer or reproductive toxicity. The California Office of Environmental Health Hazard Assessment (OEHHA) overseas Prop 65. There are currently 900 known chemicals that require the Prop 65 warning in California. In 2016 OEHHA adopted new regulations requiring online sellers to warn California based customers of potential cancer or reproductive toxicity concerns. This affects sellers on major retail platforms like eBay, Amazon, and Walmart, but thankfully, Listing Mirror has the tools to help sellers get their products up to regulation.

Want to expand your sales reach and customer base?
Try Listing Mirror Risk Free for 14 Days!

Schedule Call Now

Sell More. Work Less.

Seller's Responsibility

Each major online marketplace is trying to make this transition as smooth as possible for sellers. Because there are nearly 900 known chemicals that require this warning, it is highly likely your shop will be affected. If you sell to Californians but don’t have proper warnings, you can be fined up to $2,500 per day. If you aren’t sure your products fall under Prop 65 Amazon has a list of affected items you can explore. Amazon also prewritten Prop 65 warnings for over 20 different product categories, so you can simply copy and paste the correct verbiage into your affected product’s description.

When it comes to Prop 65 eBay is also trying to make the process seamless for sellers. EBay has created a prewritten text box for sellers that features a generic Prop 65 warning. Sellers will be able to change the verbiage to fit their exact product, or delete the text if Prop 65 does not apply to them.

If you sell across multiple platforms, listing management software from Listing Mirror can help you get all of your items up-to-date. Although sites like Amazon and eBay are trying to make it easy to comply with Prop 65, listing management software makes the process even smoother. Instead of going into all of your accounts and updating each inventory item, Listing Mirror can streamline the process, so you can get back to selling in California.

Effect on Your Business

Being forced to list a warning that your product may cause cancer is a daunting task for sellers. If you are worried you might lose customers based on the warning, don’t start shutting the doors just yet. As stated previously, Prop 65 has been around since 1986.

If you don’t live in California or visit the state often, it is hard to grasp just how prevalent these warnings are around the state. They are in almost every restaurant, at every store, and even sometimes just on the side of the road. Sure, there will be some people who are wary of buying products with the warning, but for the most part, Californians accept the warnings as a part of life, and will continue to buy your product if it is high quality and reliable.

The biggest effect Prop 65 will have on your business isn’t losing buyers, but rather the cost of making sure your products are up to code. To be in compliance with Prop 65 Walmart and other eCommerce sellers must follow new verbiage guidelines that also went into effect on August 30. Manufacturers and distributors must provide revised warnings on the labels of their products that includes a warning symbol (a triangle with an exclamation point,) the name of the chemical in the product, ad the URL of the OEHHA Prop 65 website. As a seller, you will also need electronic or written confirmation from the manufacturer that the product you are selling is properly labeled.

If you believe your products may be affected, Listing Mirror is here to help. It is important to get up to speed right away, to avoid that hefty $2,500 daily fine. Listing Mirror can help you ensure your inventory is within compliance across all platforms. Find out more on our website, listingmirror.com.

Sell More. Work Less.


Enable your business to do more, with less!
Become a Multi Channel Pro!

Latest Posts

How to Reduce Operational Costs of Your Ecommerce Business

March 8, 2019

Selling on Amazon and eBay and Other Marketplaces!

March 5, 2019

Using Amazon Multi Channel Fulfillment for eBay

March 1, 2019

Sell More on the Walmart Marketplace

February 26, 2019

How To Sell More On eBay!

February 21, 2019

Is Amazon MCF Right for my Business?

February 19, 2019

Why You Need Order Processing Software for Your Ecommerce Business

February 13, 2019

10 Tips for Better Amazon Inventory Management

February 8, 2019

The Best Listing Software for eBay and Amazon

February 4, 2019

The USPS Postage Rate Increases for 2019 and Online Retailers

January 31, 2019
Sell More. Work Less.

Sign Up Now!



Even More Posts
What is Google Shopping Promotions and How to Use It
January 29, 2019
Increase Your eCommerce Conversions With More Media
January 23, 2019
Setting Ecommerce Sales Goals in 2019
January 21, 2019
International Multi-Channel eCommerce: What You Need to Know
January 17, 2019
Selling on Multiple Marketplaces
January 15, 2019
Amazon Sellers Event/Meetup ASGTG 2019 - Listing Mirror on the Road!
January 11, 2019
Prosper Show 2019 in Vegas - Listing Mirror on the Road!
January 10, 2019
Multi-Channel Inventory Management for Ecommerce
January 5, 2019
Want to Increase Your Amazon Sales?
January 4, 2019
Using Social Media to Boost Your eCommerce Sales
December 26, 2018
What Pro Amazon Sellers Know: Amazon Hints and Tips
December 18, 2018
Why Multi-Channel eCommerce Matters
December 12, 2018
5 Critical Things Every Amazon Seller Should Know
December 6, 2018
The Past, Present, and Future of Multi-Channel eCommerce
November 27, 2018
Why You Should Sell on Walmart Marketplace Now
November 19, 2018
Boost your Sales, with ease.

Sign Up for Demo!