Mapping eBay and Amazon Category Taxonomy

August 20 2018 IN multichannel Mapping eBay and Amazon Category Taxonomy

Mapping eBay and Amazon Category Taxonomy

While there may be some challenges associated with selling items online instead of in a brick-and-mortar location, one of the biggest strong points of e-commerce is taxonomy. This is the science of organizing products into categories and it plays a vital role in how well your products will sell over the Internet. It is important to take advantage of taxonomy as an online seller because it’s a big part what makes Internet shopping so convenient and simple compared to physical stores.

Consider The Customer Perspective

The key to building an effective taxonomy is to imagine how the customer might look for your product. This process gets complicated when you consider the many different customer avatars your company may have. Nonetheless, as long as you are able to imagine the process from the customer’s perspective, things should go smoothly. What terms might they use to describe your product? What eBay categories might they search for?

Be proactive about finding the right terms and categories for your products can make a huge difference in the amount of traffic and sales your products generate. In addition, paying attention to other details, like standard eBay category numbers or best practices for Amazon category taxonomy, will also help your potential customers. The item should have a large enough set of labels to be found easily yet small enough to be as accurate as possible. Consider taking these actions to take when listing something:

Want to expand your sales reach and customer base?
Try Listing Mirror Risk Free for 14 Days!

Schedule Call Now

Sell More. Work Less.

1. Create a Survey

One of the best tools for finding out how your customers search is to ask them yourself. Inquire about how they might look for a specific item and which category makes the most sense to them. Even a small group of people who take the time to answer these sorts of questions will help. Of course, larger survey sizes are always better, so you could even offer a discount of other incentive for people who take the survey.

2. Use Familiarity to Your Advantage

Remember that whether people are searching on their phones, computers, or tablets, they’re trying to find a keyword that makes sense to them. Unless someone is freely browsing online, they usually have a set of one to three words in their mind that they are actively searching for. Even if two consecutive products are identical and have the same image, the customer is much more likely to click on the item listed under the term that they were looking for.

3. Keep it Simple

There is a definite advantage to standing out from the crowd as a retailer. That being said, less is more with online sales. Due to the nature of the Internet and the anonymity involved in online shopping, things like wordiness and excessive capitalization have become associated with spam. Including these sorts of terms in your product titles and description could turn a customer away from your listed item.

Don’t Neglect the Finishing Touches

Mapping your product so that it can be easily found by the customer is only half the battle. Even with the perfect set of category labels and title terms, your product will be just one in a list of other nearly identical ones on the search results page. The final step to ensuring that your sales are actually benefiting from the taxonomy you worked on is ensuring that your website looks professional. There are a few indicators that consumers react to both consciously and subconsciously, so it’s important to be as detailed as possible when describing your product. There are a couple of things to think about when doing so:

1. Follow Best Practices for Reputable Presentation

Besides actually maintaining a high seller rating and providing quality customer service, the first impression is what really counts. Ensure that you convert as many customers as possible by maintaining a high listing standard across all of your products. As we mentioned earlier, small punctuation and spelling errors can cause you to be mistaken for an amateur seller or may just be frustrating for the customer. High resolution images and complete text descriptions also go a long way in making the sale.

2. Straightforward Listing

Some sellers may think that they have to “dress up” the product description a little bit in order to make it appear more valuable to the customer. This technique may work when you’re haggling in person, but it’s easy to come off negatively online. Most people who go out of their way to search for something on the Internet are looking for a specific product and often a certain brand or model. This is why it’s important to tell the customer exactly what they are looking at instead of embellishing the description with too many fluff words.

3. Automatic Amazon to eBay category mapping by Listing Mirror

Let us do the work for you. When you sign up with Listing Mirror, and listing eBay items based on the items you are selling on Amazon, we will match up the amazon category taxonomy with the appropriate eBay categories, so you won't have to worry about it. This is a FREE feature, already included with our regular monthly fees and done during the onboarding an setup phase.

Of course, you are still free to make changes to your categories as you see fit or as you see shifts in the market. You should always be looking for ways to optimize your ebay listings to achieve better sales, of course!

Sell More. Work Less.

For more tips on Amazon category taxonomy, eBay categories, or any other e-Commerce topic, check out the Listing Mirror blog.

Enable your business to do more, with less!
Become a Multi Channel Pro!

Latest Posts

How to Reduce Operational Costs of Your Ecommerce Business

March 8, 2019

Selling on Amazon and eBay and Other Marketplaces!

March 5, 2019

Using Amazon Multi Channel Fulfillment for eBay

March 1, 2019

Sell More on the Walmart Marketplace

February 26, 2019

How To Sell More On eBay!

February 21, 2019

Is Amazon MCF Right for my Business?

February 19, 2019

Why You Need Order Processing Software for Your Ecommerce Business

February 13, 2019

10 Tips for Better Amazon Inventory Management

February 8, 2019

The Best Listing Software for eBay and Amazon

February 4, 2019

The USPS Postage Rate Increases for 2019 and Online Retailers

January 31, 2019
Sell More. Work Less.

Sign Up Now!

Even More Posts
What is Google Shopping Promotions and How to Use It
January 29, 2019
Increase Your eCommerce Conversions With More Media
January 23, 2019
Setting Ecommerce Sales Goals in 2019
January 21, 2019
International Multi-Channel eCommerce: What You Need to Know
January 17, 2019
Selling on Multiple Marketplaces
January 15, 2019
Amazon Sellers Event/Meetup ASGTG 2019 - Listing Mirror on the Road!
January 11, 2019
Prosper Show 2019 in Vegas - Listing Mirror on the Road!
January 10, 2019
Multi-Channel Inventory Management for Ecommerce
January 5, 2019
Want to Increase Your Amazon Sales?
January 4, 2019
Using Social Media to Boost Your eCommerce Sales
December 26, 2018
What Pro Amazon Sellers Know: Amazon Hints and Tips
December 18, 2018
Why Multi-Channel eCommerce Matters
December 12, 2018
5 Critical Things Every Amazon Seller Should Know
December 6, 2018
The Past, Present, and Future of Multi-Channel eCommerce
November 27, 2018
Why You Should Sell on Walmart Marketplace Now
November 19, 2018
Boost your Sales, with ease.

Sign Up for Demo!