How to Make the Most of Social Commerce

September 21 2018 IN multichannel How to Make the Most of Social Commerce

How to Make the Most of Social Commerce

If you've spent any time online lately, you've surely noticed more and more websites and apps adding functionality that allows users to buy and sell products. Businesses with products to sell have to be especially mindful of how to stand out in such a crowded sea of marketplaces. In a landscape that features industry stalwarts like eBay and Amazon alongside newcomers like Facebook Marketplace, it can be hard to know where to start. Fortunately, embracing social commerce can help you maximize exposure for your products across a range of platforms.

So What Is Social Commerce, Exactly?

In short, social commerce is a form of multi-channel ecommerce that focuses on the role of social media and user interaction in advertising and selling products. The goal of social commerce is to bring all the functionality of the most popular ecommerce sites directly to potential customers via social media websites and apps. For many, social media platforms are the hubs of web-browsing activity, so the aim of social commerce is to advertise products and purchasing options directly to consumers in the areas where they spend the most time. Over time, increased engagement with your products on social media will encourage the flow of traffic to your website as well. The admiration your products receive on social platforms is a signal to search engines that consumers will want to check out what your site has to offer. This two-way feedback system feeds growth and can help you reach different types of customers, no matter their preferred platforms or browsing habits.

What Does It Look Like In Practice?

Social commerce features on your favorite social-media platforms are often so ingrained in the experience that they blend in almost undetected. But social commerce features have been expanding at rapid rates in the last few years. Facebook's "Shop Now" and "Buy Now" buttons have been significant drivers of traffic for brand pages, and Instagram has become more accommodating to ecommerce by allowing business accounts to tag products from their online catalog (and allowing accounts with 10,000 or more followers to add hyperlinks to stories). But these bells and whistles are just the beginning for what you can achieve in social commerce. Your ultimate goal is to convert social-media engagement into sales using whichever methods work best for your brand.

Authentic Customer Engagement

Social commerce and multi-channel listing can help you spark genuine engagement with your customers and fans, giving you good publicity where it matters most. Customers who come to you through social media are more likely to be satisfied with their purchases and to come back again for future transactions.

Leveraging Social Commerce Through Multi-Channel Listing

Multi-channel listing takes the principles of social commerce and helps you apply them as broadly as possible to achieve maximum gains. When you notice the benefits you get from listing products on Amazon or Walmart, you will want to list them in as many other places as possible. Multi-channel ecommerce services help you do that as effectively and painlessly as possible. For example, if you start off as an Amazon seller, you can use these services to link up your products to sites like eBay,, and more. Most have dedicated specialists to help you with any issues you may run into, and their software includes built-in ability to track sales and manage inventory.

Build Your Online Omnipresence

While Amazon, eBay, and Walmart are some of the top websites you can be a part of through multi-channel listing, they are far from the only sellers that will help you in making an impact. Services like Listing Mirror enable you to add your products to Jet, Etsy, Shopify, ShipStation, and many more. Each of these sites has its own unique customer base that you may not connect with anywhere else, so it is essential to cast your retail net as wide as possible.

A Real No-Brainer

Social commerce has been described as the wave of the future in online shopping. In reality, its influence has already been felt all over the internet. Consumers want online shopping to be a convenient, fun, and social experience, so it makes sense for shopping functionality to be readily available to potential customers in the same places where they have most of their online fun. Once you've stepped up your social-commerce game, multi-channel listing is the perfect way to further amplify its advantages. So, what are you waiting for? It's time to get your products in front of the people who need them the most.

If you're just getting your feet wet in the world of social commerce, don't worry; you don't have to go at it alone. Multi-channel ecommerce services like Listing Mirror can help you to automatically list your inventory with a variety of online retailers and on social media, instantly broadening your products' reach and opening up new sales opportunities.

Sell More. Work Less.

Enable your business to do more, with less!
Become a Multi Channel Pro!

Latest Posts

5 Critical Things Every Amazon Seller Should Know

December 6, 2018

The Past, Present, and Future of Multi-Channel eCommerce

November 27, 2018

Why You Should Sell on Walmart Marketplace Now

November 19, 2018

Listing Mirror Wins 2018 Inventory Management Software Rising Star Award and Great User Experience from FinancesOnline Directory!

November 15, 2018

5 Things You Must Consider for a Multi-Channel Selling Strategy

November 14, 2018

Marketplace Updates: What's Happening in 2019?

November 13, 2018

Walmart Marketplace: What to Expect in 2019

November 9, 2018

Expanding Your Sales on Amazon and eBay Using FBA

November 8, 2018

Using Amazon FBA for eBay Fulfillment

November 7, 2018

Multi-Channel Inventory Management for Ecommerce

November 5, 2018
Sell More. Work Less.

Sign Up Now!

Even More Posts
Multi-channel Marketing Strategies for Ecommerce
November 2, 2018
Want to Sell More on the Walmart Marketplace?
November 1, 2018
The Essentials: The Simple Guide to Inventory Management for Ecommerce
October 31, 2018
Listing Products on eBay: the Do's and Don'ts.
October 30, 2018
Balancing Wholesale and Direct-to-Consumer Sales
October 29, 2018
The Benefits of Kitting and Bundling
October 26, 2018
How To Choose the Best Products for FBA
October 25, 2018
Top Trends of Marketplaces in 2018
October 24, 2018
How to Become a Seller on Walmart Marketplace
October 23, 2018
Why the Walmart Seller Channel is Underutilized (and How to Utilize It Effectively)
October 19, 2018
How Does the 'Amazon's Choice' Algorithm Work?
October 18, 2018
Benefits of Amazon Multi-Channel Fulfillment
October 17, 2018
How to Increase your eBay Seller Ratings Quickly
October 16, 2018
5 Reasons to Start Your Multi Channel eCommerce Project Today
October 15, 2018
How to Import Using Amazon to eBay Listing Software
October 12, 2018
Boost your Sales, with ease.

Sign Up for Demo!