How to Get More Product Reviews

February 22 2018 IN Ecommerce How to Get More Product Reviews


Product Reviews are a Very Important Part of Ecommerce Sales

Product reviews and customer testimonials are some of an ecommerce seller’s best marketing resources.

And a seller doesn’t have to do much other than convince customers that already love a product to tell the world about it.

Over 70% of consumers admit to checking out a product review before purchasing an item. In fact, we don’t remember the last time we thought about purchasing an item before seeing what other buyers were saying about it.

Product reviews establish credibility for an ecommerce business, offer additional information to buyers considering an item, and reduce the amount of returns you’ll have to handle later.

Here are a few tips to get more product reviews, establish your brand, and kick ecommerce butt:

1. Ask your buyers.

Sometimes you must ask buyers to leave a product review, otherwise they won’t think about it.

An email reminder is a good way of doing this. A few days after a purchase is delivered, send an email asking for a product review. The time frame is important because you want the product to be fresh in the buyer’s mind.

2. Give buyers a reason to review you.

Adding a thank you note or unique packaging can go a long way with buyers. Many people will notice a little extra effort from a seller and feel more satisfied with a purchase and obligated to leave a review.

3. Reward buyers.

We’re all human. People are more likely to do something when there’s an incentive.

This could be in the form of a coupon or discount off a future purchase, but DO NOT pay for reviews. This will get you flagged on most ecommerce marketplaces.

4. Host a social media contest.

Social media contests are a fun way to gain brand exposure and interact with current customers.

Comments, likes, and shares are common ways to earn entries in a social media contest. So why not ask for reviews in exchange for an entry? This all goes back to the idea that people are more likely to do something when there’s an incentive.

Things to Keep in Mind

No matter how your ecommerce business goes about getting more product reviews, there are a few rules of thumb.

Make your review process convenient for the buyer and always respond to their feedback – positives or negative!

Nothing turns off a buyer quicker than a confusing and time-consuming product review. Most people won’t take the time for that… unless they’re really unhappy with their shopping experience.

But either way, you should respond to all product reviews – either thanking them for the positive feedback or asking how you can fix their issue.

Product reviews are one of the easiest and affordable ways to market an ecommerce business. Sell awesome products, provide awesome customer service, and ask your buyers for their honest opinions.

Sell More. Work Less.


Enable your business to do more, with less!
Become a Multi Channel Pro!

Latest Posts

Listing Mirror Wins 2018 Inventory Management Software Rising Star Award and Great User Experience from FinancesOnline Directory!

November 15, 2018

5 Things You Must Consider for a Multi-Channel Selling Strategy

November 14, 2018

Marketplace Updates: What's Happening in 2019?

November 13, 2018

Walmart Marketplace: What to Expect in 2019

November 9, 2018

Expanding Your Sales on Amazon and eBay Using FBA

November 8, 2018

Using Amazon FBA for eBay Fulfillment

November 7, 2018

Multi-Channel Inventory Management for Ecommerce

November 5, 2018

Multi-channel Marketing Strategies for Ecommerce

November 2, 2018

Want to Sell More on the Walmart Marketplace?

November 1, 2018

The Essentials: The Simple Guide to Inventory Management for Ecommerce

October 31, 2018
Sell More. Work Less.

Sign Up Now!



Even More Posts
Listing Products on eBay: the Do's and Don'ts.
October 30, 2018
Balancing Wholesale and Direct-to-Consumer Sales
October 29, 2018
The Benefits of Kitting and Bundling
October 26, 2018
How To Choose the Best Products for FBA
October 25, 2018
Top Trends of Marketplaces in 2018
October 24, 2018
How to Become a Seller on Walmart Marketplace
October 23, 2018
Why the Walmart Seller Channel is Underutilized (and How to Utilize It Effectively)
October 19, 2018
How Does the 'Amazon's Choice' Algorithm Work?
October 18, 2018
Benefits of Amazon Multi-Channel Fulfillment
October 17, 2018
How to Increase your eBay Seller Ratings Quickly
October 16, 2018
5 Reasons to Start Your Multi Channel eCommerce Project Today
October 15, 2018
How to Import Using Amazon to eBay Listing Software
October 12, 2018
Overstock is Coming Soon To Listing Mirror
October 11, 2018
Create a Unique Amazon Product Listing With This Guide
October 10, 2018
How Selling on Multiple Marketplaces Drives eCommerce Success
October 9, 2018
Boost your Sales, with ease.

Sign Up for Demo!