What is Google Shopping Promotions and How to Use It

January 29 2019 IN google shopping What is Google Shopping Promotions and How to Use It

What is Google Shopping Promotions and How to Use It

There are dozens of ways to market your ecommerce business. Whether you choose organic marketing strategies, like content marketing, or a more proactive and fast-paced option, like Google Ads, the focus should be on increasing sales, building brand recognition and creating a loyal following. Discover how Google Promotions can help you achieve this faster and easier, and help your customers get a great deal on your products.

What is Google Shopping Promotions?

Google Shopping Promotions is based on the popular Google Ads system. Google Ads works by boosting your listings on web searches, video displays or map searches. Because it pushes your listing higher than it might normally appear due to your current level of traffic, Ads is a great way to quickly build awareness and create a memorable brand.

If you want the same benefits for your individual products, consider using Google Shopping Promotions. This dynamic program allows you not only to advertise your products, but also provide special offers to customers who choose to purchase your product by clicking on the advertisement.

Want to expand your sales reach and customer base?
Try Listing Mirror Risk Free for 14 Days!

Schedule Call Now

Sell More. Work Less.

Getting Started

In order to get started with Google Shopping Promotions, you’ll need to set up an account. You will also need a Merchant Center and Google Ads account and will need to be approved to create a promotion.

Upon approval, you’ll have access to the convenient promotions tool. This allows you to create a promotion using your products. Your promotion will show up as a “Special Offer” link, which allows customers to gain access to countless deals and discounts. You can offer a range of deals to increase purchases, including:

  • Free shipping

  • Additional gift

  • Discount: percentage or amount

You have total control of your promotions. Whether you choose to provide the same discount to any product purchased through the ad or choose to individuals for each deal, you'll be able to increase traffic and promote your items.

Benefits of Using Merchant Promotions

Once you’ve successfully joined and started using promotions, you’ll enjoy a range of benefits, including:

  • Increased multi-screen traffic: With more and more customers choosing to shop on their mobile device, it’s critical that your ads appear on both mobile and desktop browsing. Google Promotions allows you to create special offers that are compatible for all devices.

  • Improved conversion rates: Even meticulously priced items can face stiff competition. eCommerce is a growing industry, so you need to do everything you can to stay ahead of the competition. This means increasing the conversion rate of customers to your brand. A single offer could be the difference between a lifelong customer or a missed opportunity.

  • Higher clickthrough rate: Bringing customers to your listings is the first step in making a sale. Once a customer has clicked on your product, they will be able to see your competitive listing and excellent product description. Use special offers to encourage customers to visit your listing, and use dynamic listings to make the sale.

A downside to Google Promotions is a lack of accountability and tracking. You can’t currently keep track of the number of customers who use your promotion, so you’ll need to use other analytics to determine whether this strategy is effective.

The Future of Google Shopping Promotions

If you haven’t kept up with the past, present and future of ecommerce, there are some important trends that could make Google Promotions particularly effective. The ecommerce industry offers plenty of flexibility and excitement for a small business owner, but it can be difficult to predict where the industry will turn. Here are two major ways ecommerce is expected to change in the future, which could both make your Google Promotions listings even more effective:

  1. Increased personalization: More and more customers are expecting websites and advertisements to be customized for their personal shopping and browsing habits. This makes excellent web design even more important than ever, but it also makes advertising strategies, like Google Promotions, equally important. Your promotions can offer customers a special deal, which can be made highly personalized without all the analytics usually necessary.

  2. Mobile shopping: Obviously, more mobile shopping makes it more essential than ever to invest in marketing campaigns that are multi-screen compatible.

Advertising with Google is a safe bet in the future. From Google Ads to Promotions, many of the more dynamic advertising strategies available are constantly being updated to keep up with the latest ecommerce trends.

Leverage Your Effective Advertising With a Multi-Channel Strategy

Once you’ve perfected your special offers, connect them with a multi-channel strategy with the help of Listing Mirror. Our innovative software can help you easily keep track of inventory, manage multiple channels and keep track of sales reporting and other analytics that are essential to determining the success of your advertising plan. Whether you’re just launching your first small business or already the proud owner of a multi-channel company, contact Listing Mirror to find out how you can create a winning strategy today.

Sell More. Work Less.

Enable your business to do more, with less!
Become a Multi Channel Pro!

Latest Posts

How to Reduce Operational Costs of Your Ecommerce Business

March 8, 2019

Selling on Amazon and eBay and Other Marketplaces!

March 5, 2019

Using Amazon Multi Channel Fulfillment for eBay

March 1, 2019

Sell More on the Walmart Marketplace

February 26, 2019

How To Sell More On eBay!

February 21, 2019

Is Amazon MCF Right for my Business?

February 19, 2019

Why You Need Order Processing Software for Your Ecommerce Business

February 13, 2019

10 Tips for Better Amazon Inventory Management

February 8, 2019

The Best Listing Software for eBay and Amazon

February 4, 2019

The USPS Postage Rate Increases for 2019 and Online Retailers

January 31, 2019
Sell More. Work Less.

Sign Up Now!

Even More Posts
What is Google Shopping Promotions and How to Use It
January 29, 2019
Increase Your eCommerce Conversions With More Media
January 23, 2019
Setting Ecommerce Sales Goals in 2019
January 21, 2019
International Multi-Channel eCommerce: What You Need to Know
January 17, 2019
Selling on Multiple Marketplaces
January 15, 2019
Amazon Sellers Event/Meetup ASGTG 2019 - Listing Mirror on the Road!
January 11, 2019
Prosper Show 2019 in Vegas - Listing Mirror on the Road!
January 10, 2019
Multi-Channel Inventory Management for Ecommerce
January 5, 2019
Want to Increase Your Amazon Sales?
January 4, 2019
Using Social Media to Boost Your eCommerce Sales
December 26, 2018
What Pro Amazon Sellers Know: Amazon Hints and Tips
December 18, 2018
Why Multi-Channel eCommerce Matters
December 12, 2018
5 Critical Things Every Amazon Seller Should Know
December 6, 2018
The Past, Present, and Future of Multi-Channel eCommerce
November 27, 2018
Why You Should Sell on Walmart Marketplace Now
November 19, 2018
Boost your Sales, with ease.

Sign Up for Demo!