Ecommerce Analytics: Using the Multi-Channel Funnel Tool

February 20 2018 IN Ecommerce Ecommerce Analytics: Using the Multi-Channel Funnel Tool


Where are your ecommerce sales coming from?

Every ecommerce seller should at least have an idea of what percentage of sales come from which marketing channels, but unfortunately many do not.

We won’t judge if you don’t know the answer, but we do have an awesome tool you might want to consider.

Imagine if you could know exactly which digital advertisements or brand interactions lead your customer to a final purchase.

This would be valuable insight to your ecommerce business, right?

Meet the Multi-Channel Funnel tool, brought to you by Google Analytics.

This tool allows sellers to visualize how their marketing channels interact and assist each other in generating sales.

To activate this feature on Google Analytics, you must:

  1. First set up goals or ecommerce tracking.
  2. Go to the Conversion section and then choose Multi-Channel Funnels.
  3. From there, Google will walk you through the process of setting up goals pertaining to your ecommerce site.

Want to expand your sales reach and customer base? Try it Risk Free for 14 Days!

Schedule Call Now

Sell More. Work Less.

Once this is set, how does the tool work?

You’ll have access to Assisted Conversions, Top Conversions, Time Lag, and Path Length reports.

All of these are important ecommerce analytics to monitor because you’ll learn:

  • How buyers are finding your site
  • Which paths are leading to the most conversions
  • How long it typically takes before the final purchase.

For example, let’s say someone clicks on your Facebook ad. These reports would show you the rest of the buyer’s journey. Maybe that’s exposure to another ad on Google or even an organic search of your ecommerce site.

This information makes it easy for you, as a seller, to spot trends, see which channels lead to the most conversions, and which channels aren’t performing, so you can make necessary adjustments.

Ultimately, that saves you money because you can choose to funnel marketing dollars into the channels that are performing best for you and your product.

The Multi-Channel Funnel tool is just one of the ways Google Analytics can help streamline your ecommerce business.

Sell More. Work Less.


Enable your business to do more, with less!
Become a Multi Channel Pro!

Latest Posts

International Multi-Channel eCommerce: What You Need to Know

January 17, 2019

Selling on Multiple Marketplaces

January 15, 2019

Amazon Sellers Event/Meetup ASGTG 2019 - Listing Mirror on the Road!

January 11, 2019

Prosper Show 2019 in Vegas - Listing Mirror on the Road!

January 10, 2019

Multi-Channel Inventory Management for Ecommerce

January 5, 2019

Want to Increase Your Amazon Sales?

January 4, 2019

Using Social Media to Boost Your eCommerce Sales

December 26, 2018

What Pro Amazon Sellers Know: Amazon Hints and Tips

December 18, 2018

Why Multi-Channel eCommerce Matters

December 12, 2018

5 Critical Things Every Amazon Seller Should Know

December 6, 2018
Sell More. Work Less.

Sign Up Now!



Even More Posts
The Past, Present, and Future of Multi-Channel eCommerce
November 27, 2018
Why You Should Sell on Walmart Marketplace Now
November 19, 2018
Listing Mirror Wins 2018 Inventory Management Software Rising Star Award and Great User Experience from FinancesOnline Directory!
November 15, 2018
5 Things You Must Consider for a Multi-Channel Selling Strategy
November 14, 2018
Marketplace Updates: What's Happening in 2019?
November 13, 2018
Walmart Marketplace: What to Expect in 2019
November 9, 2018
Expanding Your Sales on Amazon and eBay Using FBA
November 8, 2018
Using Amazon FBA for eBay Fulfillment
November 7, 2018
Multi-channel Marketing Strategies for Ecommerce
November 2, 2018
Want to Sell More on the Walmart Marketplace?
November 1, 2018
The Essentials: The Simple Guide to Inventory Management for Ecommerce
October 31, 2018
Listing Products on eBay: the Do's and Don'ts.
October 30, 2018
Balancing Wholesale and Direct-to-Consumer Sales
October 29, 2018
The Benefits of Kitting and Bundling
October 26, 2018
How To Choose the Best Products for FBA
October 25, 2018
Boost your Sales, with ease.

Sign Up for Demo!