October has officially struck! That means that your eCommerce business should be well into holiday prep for the busy upcoming season. If you haven’t started holiday prep, or you realize there’s a lot more to do this season than you realized, then the spooky season may feel a bit extra spooky! There’s no need to …
Why You’re Already Behind on Holiday Prep and How to Fix It Read More »
There are plenty of “intangibles” when it comes to running a business. One crucial aspect is called “goodwill,” the portion of the business’ value that is higher than the sum of their tangible assets. Goodwill is an important part of improving your company’s intangible assets. But what exactly is customer goodwill, and why is it …
Customer Goodwill – What is it, and Why Is It Important? Read More »
Consumers have access to thousands of websites and products to choose from online these days, which can lead to decision fatigue and irrational choices or purchases. The easier you make it for customers to understand your products, the better chance you have at earning their purchase. Product descriptions are a great way to ensure customers …
What is eCommerce? Also known as electronic commerce or internet commerce, this process involves the buying and selling of goods or services on the internet as well as the transfer of money and data to make these transactions happen. eCommerce is typically used for the online sale of physical goods, but it can also represent …
If you own an e-Commerce business and are trying to grow your profits, you should already know that using metrics is an important activity. However, sometimes it can be difficult to know what the data means, and which metrics you should be prioritizing. The right marketing metrics can reveal a lot of important information about …
The Top Marketing Metrics You Should Be Monitoring Read More »
The Walmart Marketplace is a platform that allows third-party sellers to list their items on Walmart.com, just like you would on Amazon or eBay. Selling to Walmart’s online marketplace is an easy way to get your products in front of a massive audience. Marketplace items appear in search results on Walmart.com alongside other items. If …
How to Choose Which Products to Sell on The Walmart Marketplace Read More »
A multi-channel listing tool is a piece of software that sits between you and your eCommerce sales channels, allowing you to create and push listings to your online marketplaces and eCommerce platform. Multi-channel selling is excellent for increasing your reach, exposing your brand, and using fast shipping programs to boost sales. Multi-channel selling is also …
Why Multi-Channel eCommerce Sellers Need Listing Tools to Streamline Their Business Read More »
When we began 2020, we had no idea what we were about to experience. Before we knew it, every aspect of life as we knew it changed. We had to shelter in our homes, we had to abstain from our usual self-care appointments, and we had to spend time with the people with whom we …
eCommerce marketing is the process of driving traffic to your brand, converting traffic to sales, and making your brand visible to the masses. As industries evolve and audiences change, your strategy must also, so that you can always achieve the best ROIs (return on investments). Picking the right strategy and customizing it to fit your …
Important Tips for Effective Marketing for Your eCommerce Brand Read More »
Amazon is the leader of the pack when it comes to eCommerce marketplaces. Many online sellers start on or prioritize Amazon thanks to its huge audience and excellent reputation. Succeeding on Amazon should certainly be a priority, but it doesn’t necessarily guarantee success on all other channels. Many Amazon sellers enter other marketplaces, like eBay …