General Articles

ecommerce customer goodwill

Customer Goodwill – What is it, and Why Is It Important?

There are plenty of “intangibles” when it comes to running a business. One crucial aspect is called “goodwill,” the portion of the business’ value that is higher than the sum of their tangible assets. Goodwill is an important part of improving your company’s intangible assets. But what exactly is customer goodwill, and why is it …

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How to choose what products to sell on Walmart

How to Choose Which Products to Sell on The Walmart Marketplace

The Walmart Marketplace is a platform that allows third-party sellers to list their items on Walmart.com, just like you would on Amazon or eBay. Selling to Walmart’s online marketplace is an easy way to get your products in front of a massive audience. Marketplace items appear in search results on Walmart.com alongside other items.  If …

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multichannel listing tool

Why Multi-Channel eCommerce Sellers Need Listing Tools to Streamline Their Business

A multi-channel listing tool is a piece of software that sits between you and your eCommerce sales channels, allowing you to create and push listings to your online marketplaces and eCommerce platform. Multi-channel selling is excellent for increasing your reach, exposing your brand, and using fast shipping programs to boost sales. Multi-channel selling is also …

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eCommerce marketing

Important Tips for Effective Marketing for Your eCommerce Brand

eCommerce marketing is the process of driving traffic to your brand, converting traffic to sales, and making your brand visible to the masses. As industries evolve and audiences change, your strategy must also, so that you can always achieve the best ROIs (return on investments). Picking the right strategy and customizing it to fit your …

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Amazon seller

Why Amazon Sellers Might Fail On Other Channels

Amazon is the leader of the pack when it comes to eCommerce marketplaces. Many online sellers start on or prioritize Amazon thanks to its huge audience and excellent reputation.  Succeeding on Amazon should certainly be a priority, but it doesn’t necessarily guarantee success on all other channels.  Many Amazon sellers enter other marketplaces, like eBay …

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