General Articles

COVID-19 impacts the eCommerce industry 2021

How COVID-19 Continues to Define eCommerce in 2021

Throughout 2020, COVID had a major impact on eCommerce. It disrupted supply chains, raised demands for some industries, and tanked the interest in others. Throughout 2020, an omnichannel approach was essential, and eCommerce became a crucial part of all businesses including those with physical locations.  As we continue to battle COVID-19, 2021 is the year …

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empathy in eCommerce

Empathy in eCommerce

For years now, consumers have felt like just a number or a sale when it comes to eCommerce. Advertising long relied on reaching the masses and manipulating people into buying. Communication quickly became a one-way highway, with customers and brands becoming more and more out of touch.  In recent years, empathy has made a much-needed …

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Magneto 101

Magento 101

When looking for an eCommerce platform for your business, you’ll encounter many different options. One that you’re likely to find and hear a lot about is Magento. As an open-source platform, Magento offers online merchants flexibility and control over the look and functionality of their online store.  What else does Magento have to offer? And …

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Amazon Pharmacy

The New Amazon Pharmacy

eCommerce giant, Amazon, has made the next logical step by introducing its new online pharmacy.  They’re adding a new drugstore on the platform which will be known as Amazon Pharmacy. Via Amazon Pharmacy, customers can purchase their medications through the desktop or mobile app.  Customers can create a secure pharmacy profile with their insurance information …

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eCommerce customer retention

How to Grow Your eCommerce Business with Customer Retention

The retail business is all about getting customers, but we know that it’s far less expensive to get current customers to come back than it is to attract and convert new customers. In eCommerce especially, the cost for clicks and conversions is always rising.  Instead of pouring money into getting new one-time customers, it’s time …

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