Rashida Beal

eCommerce customer retention

How to Grow Your eCommerce Business with Customer Retention

The retail business is all about getting customers, but we know that it’s far less expensive to get current customers to come back than it is to attract and convert new customers. In eCommerce especially, the cost for clicks and conversions is always rising.  Instead of pouring money into getting new one-time customers, it’s time …

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black friday eCommerce tips

How to Prep Your eCommerce Business for Black Friday Sales

The holiday retail season is just around the corner, with Thanksgiving/Black Friday/ Cyber Monday up first. This year, the holiday weekend will be unlike any other. COVID-19 shifted consumer spending, propelling it online.  Many holiday shoppers will be eagerly hunting for Black Friday/Cyber Monday deals, but it’s likely that even more will be shopping online.  …

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Amazon shopper panel

Amazon Shopper Panel

In October 2020, Amazon launched it’s Shopper Panel. Shopper Panel is a consumer-based addition that allows you to upload information about what you purchase outside of Amazon.com and take short surveys for compensation.  The Amazon Shopper Panel asks users to submit 10 receipts each month for non-Amazon purchases including entertainment outlets, grocery stores, drug stores, …

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multichannel eCommerce selling

Tips for More Effective Multichannel eCommerce: Selling to Different Customers on Different Marketplaces

To reach your full potential as an eCommerce seller, you must leverage the use of various channels. While you want shoppers coming to your site, you’ll also want to make sure that your products are available where your target customers like to shop. A multichannel strategy is now commonplace in the realm of eCommerce, with …

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holiday shipping

How to Plan for Shipping Demand for The 2020 Holiday Season

The holiday season is fast approaching. After an unexpected and difficult 2020, many sellers are unsure what to expect this year.  However, eCommerce is still doing quite well and many consumers will still have holiday presents on their minds. This means that there is a huge opportunity to bolster sales and see success in Q4.  …

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walmart fulfillment services

What is Walmart Fulfillment Services?

The Walmart Marketplace is frequently compared to and competing with Amazon. Walmart has embraced the challenge, continuously adding improved features and processes to its marketplace.  In February 2020, Walmart announced the Walmart Fulfillment Service (WFS). As you might guess, WFS is similar to Amazon’s FBA, as it allows Walmart Sellers access to its major supply …

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