Rashida Beal

Green commerce

The Emerging Demand for Green Commerce

eCommerce has been extremely helpful for consumers and brands throughout the pandemic. While it was already gaining popularity, the adoption of eCommerce skyrocketed. Post-pandemic, people will continue to partake in online shopping more extensively than before.  While eCommerce offers benefits like convenience and ease, it can have a serious impact on the environment.  Following COVID-19 …

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COVID and eCommerce

The Future of eCommerce Retail in the Post-Pandemic World

COVID-19 undoubtedly transformed the retail industry and had major impacts on eCommerce.  Buy-online pick-up in-store options were slow to adopt prior to the pandemic, but curbside and similar omnichannel offerings accelerated years into the future during COVID-19.  Without much of a choice, even those who were anti-online shopping changed their tune. Curbside pickup, eCommerce, and …

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customer service eCommerce

How to Embrace “The Customer is Always Right” in a Digital-Driven Age

The customer is always right.  We’ve heard it time and time again, and this small phrase is the crux of any great customer-facing service.  While the phrase does not literally mean the customer is ALWAYS right, it means that brands must focus on delivering an exceptional customer experience and great service. It’s about helping customers …

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walmart marketplace seller

Walmart is Waiving Commissions for New Sellers!

Move over Amazon, Walmart is here! It’s no secret that Walmart, a traditionally in-person retailer, has been making big moves toward eCommerce.  The Walmart marketplace has been on the rise, acquiring a 79% sales growth in 2020 alone. To encourage even more sellers to join the Walmart marketplace, the company is offering something HUGE.  Walmart …

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KPIs metrics eCommerce

Let’s Talk Metrics: The Most Important eCommerce KPIs

The smartest decisions are based on evidence. To make the most informed choices for your eCommerce business,  Of course, some metrics are more important than others, and tracking the right ones is imperative for making smart business decisions.  So, which metrics matter?  Today, we’ll review the most important eCommerce metrics to keep track of.  Keep …

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how podcasting helps your small business

Here’s Why You Should be Podcasting for Your Small Business!

As technology changes, businesses must adapt to stay competitive. When social media grew, brands incorporated it into marketing efforts. The same is true for podcasting, as many different small businesses have begun to implement this strategy.  Podcasts are digital audio files that can be streamed or downloaded on the internet. Users subscribe to podcasts to …

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imposter syndrome business owners

Entrepreneurs vs Imposter Syndrome and How to Fix It

Entrepreneurship is a difficult road.  It’s one that’s filled with critiques, challenges, disappointments, and doubt.  But it’s also an exciting journey with limitless possibilities.  While mistakes can certainly affect your business and success, they aren’t usually the end-all-be-all.  So, why then do 20% of businesses fail in the first year? Part of the reason is …

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Impressive COVID-19 Efforts from Two Retail Giants

Amazon and Walmart are two of the biggest, most well-known names in the household retail industry. COVID-19 has certainly impacted the operations of both of these companies, and both have adjusted throughout to provide fast, safe service to their customers. Now, both of these giants are stepping in to help with COVID-19 vaccinations.  In this …

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