Rashida Beal

empathy in eCommerce

Empathy in eCommerce

For years now, consumers have felt like just a number or a sale when it comes to eCommerce. Advertising long relied on reaching the masses and manipulating people into buying. Communication quickly became a one-way highway, with customers and brands becoming more and more out of touch.  In recent years, empathy has made a much-needed …

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Magneto 101

Magneto 101

When looking for an eCommerce platform for your business, you’ll encounter many different options. One that you’re likely to find and hear a lot about is Magento. As an open-source platform, Magento offers online merchants flexibility and control over the look and functionality of their online store.  What else does Magento have to offer? And …

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Amazon Pharmacy

The New Amazon Pharmacy

eCommerce giant, Amazon, has made the next logical step by introducing its new online pharmacy.  They’re adding a new drugstore on the platform which will be known as Amazon Pharmacy. Via Amazon Pharmacy, customers can purchase their medications through the desktop or mobile app.  Customers can create a secure pharmacy profile with their insurance information …

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eCommerce customer retention

How to Grow Your eCommerce Business with Customer Retention

The retail business is all about getting customers, but we know that it’s far less expensive to get current customers to come back than it is to attract and convert new customers. In eCommerce especially, the cost for clicks and conversions is always rising.  Instead of pouring money into getting new one-time customers, it’s time …

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black friday eCommerce tips

How to Prep Your eCommerce Business for Black Friday Sales

The holiday retail season is just around the corner, with Thanksgiving/Black Friday/ Cyber Monday up first. This year, the holiday weekend will be unlike any other. COVID-19 shifted consumer spending, propelling it online.  Many holiday shoppers will be eagerly hunting for Black Friday/Cyber Monday deals, but it’s likely that even more will be shopping online.  …

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Amazon shopper panel

Amazon Shopper Panel

In October 2020, Amazon launched it’s Shopper Panel. Shopper Panel is a consumer-based addition that allows you to upload information about what you purchase outside of Amazon.com and take short surveys for compensation.  The Amazon Shopper Panel asks users to submit 10 receipts each month for non-Amazon purchases including entertainment outlets, grocery stores, drug stores, …

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