For years now, consumers have felt like just a number or a sale when it comes to eCommerce. Advertising long relied on reaching the masses and manipulating people into buying. Communication quickly became a one-way highway, with customers and brands becoming more and more out of touch. In recent years, empathy has made a much-needed …
The quality of your products is at the heart of your business, but before your customers even see the product, they see your packaging. It’s no secret that packaging sells. Both the product packaging and shipping packaging are important for creating a positive customer experience. Good packaging is not just a nice addition, it’s a …
When looking for an eCommerce platform for your business, you’ll encounter many different options. One that you’re likely to find and hear a lot about is Magento. As an open-source platform, Magento offers online merchants flexibility and control over the look and functionality of their online store. What else does Magento have to offer? And …
eCommerce giant, Amazon, has made the next logical step by introducing its new online pharmacy. They’re adding a new drugstore on the platform which will be known as Amazon Pharmacy. Via Amazon Pharmacy, customers can purchase their medications through the desktop or mobile app. Customers can create a secure pharmacy profile with their insurance information …
Website traffic and conversions are two important metrics to consider for your online store, but there’s another factor to consider: average order value. Average Order Value (AOV) is how much customers spend on each order from your store. While AOV is a helpful metric, it’s not the end all be all of your business growth …
Purchasing online can be scary for some customers, which is why many online shoppers turn to reviews. When shopping online, you cannot hold a product and physically examine it. All you have to go on is the photos, videos, descriptions, and reviews from other customers. When it comes to selling more and increasing your conversion …
As an eCommerce business, you’re always looking for ways to increase your conversions. You examine your website layout, speed, reviews, and more, but you may be missing out on one of the simplest ways to boost conversions: your copy. eCommerce managers and owners often wear a lot of hats, having to take responsibility for many …
The retail business is all about getting customers, but we know that it’s far less expensive to get current customers to come back than it is to attract and convert new customers. In eCommerce especially, the cost for clicks and conversions is always rising. Instead of pouring money into getting new one-time customers, it’s time …
How to Grow Your eCommerce Business with Customer Retention Read More »
The holiday retail season is just around the corner, with Thanksgiving/Black Friday/ Cyber Monday up first. This year, the holiday weekend will be unlike any other. COVID-19 shifted consumer spending, propelling it online. Many holiday shoppers will be eagerly hunting for Black Friday/Cyber Monday deals, but it’s likely that even more will be shopping online. …
How to Prep Your eCommerce Business for Black Friday Sales Read More »
In October 2020, Amazon launched it’s Shopper Panel. Shopper Panel is a consumer-based addition that allows you to upload information about what you purchase outside of Amazon.com and take short surveys for compensation. The Amazon Shopper Panel asks users to submit 10 receipts each month for non-Amazon purchases including entertainment outlets, grocery stores, drug stores, …
