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eCommerce strategies during COVID-19

The Top eCommerce Strategies to Implement for Your Business During The Coronavirus Pandemic

The COVID-19 pandemic has drastically changed plans around the world. Both personal and business events and plans have been put on a halt due to the coronavirus. Overall, eCommerce is fairing well compared to many brick and mortar retailers. While some shoppers are turning toward eCommerce, some retail and online sales are still impacted because …

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eCommerce influencer marketing

How to Implement Influencer Marketing into Your 2020 eCommerce Strategy

It’s no secret that social media and social proof are powerful aspects of marketing nowadays. 36% of all American internet users view social media as a resource that is just as important as other sources for making product choices! But, creating and posting your own branded content is no longer enough for a successful social …

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customer service during COVID-19

Tips for Engaging and Comforting Your Customers During COVID-19

The coronavirus pandemic has brought with it many changes and waves of uncertainty. Due to restrictions, regulations, and fear, many brands have suffered. Customers are pulling back and people struggle to remain active and in touch. For companies who are still able to operate during these times, engaging your customers is absolutely critical.  Empathy  Of …

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eCommerce competitive pricing

The Top Psychological Pricing Strategies for Competitive eCommerce Pricing

Pricing strategy plays a huge role in eCommerce sales. The best pricing strategies take competitors’ prices, your cost, and your target audience into consideration. When pricing your items in your eCommerce store, psychology should be at the forefront of your decisions.  Online shoppers are real humans who you want to motivate to engage in a …

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