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eCommerce competitive pricing

The Top Psychological Pricing Strategies for Competitive eCommerce Pricing

Pricing strategy plays a huge role in eCommerce sales. The best pricing strategies take competitors’ prices, your cost, and your target audience into consideration. When pricing your items in your eCommerce store, psychology should be at the forefront of your decisions.  Online shoppers are real humans who you want to motivate to engage in a …

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benefits of shopify

Advantages of Shopify: The Top 7 Reasons to Choose Shopify for Your eCommerce Webstore

Choosing an eCommerce store is a big decision. Your webstore is the backbone of your entire eCommerce business, and choosing the right platform for your business is paramount. As eCommerce has soared in popularity, a number of big players have come to the forefront for hosted platforms. WooCommerce, Magneto, BigCommerce, and Shopify are some of …

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eCommerce store pricing

Nail Down Competitive Pricing for Your eCommerce Store with these 9 Tips

Let’s face it, prices matter for eCommerce. Your pricing strategy is an important part of your overall business that requires careful planning and diligence. Many factors affect how you should price your products, and you may need to adjust your prices to increase sales.  However, competitive pricing is a balancing act.  Prices too low? You …

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replatform eCommerce business

Is it Time to Replatform Your eCommerce Business?

Technology is the crux of eCommerce. As technology continues to advance, you must make changes to your eCommerce store in order to remain modern and competitive. Businesses who take advantage of technological tools are able to experience exponential growth and success.  The foundation of your eCommerce store and its technology is your eCommerce platform. Your …

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